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Exam Preparation Guide: Adobe Commerce Business Practitioner - Professional Credential AD0-E712

Introduction

The Adobe Certified Professional - Adobe Commerce Business Practitioner exam preparation guide provides candidates with information they need to prepare for the certification exam.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards for developing fair and valid tests. Visit our FAQ page for more information.

Exam Guide Sections

  • Minimum candidate experience
  • Intended audience
  • Exam information
  • Exam objectives and scope
  • Readiness self-assessment
  • Sample questions
  • How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified has a minimum of 6 months hands-on experience with Magento Open Source version 2.4.3 using the LUMA or BLANK theme and basic understanding of Adobe Commerce version 2.4.3. They also have a basic understanding of the eCommerce experience, as well as familiarity with the following concepts:

  • Digital marketing (SEO, CMS, email marketing, sales techniques [cross-sell, upsell], analytics, reporting, and monitoring)
  • Ecommerce terminology (sales/marketing strategies like omnichannel and multichannel)
  • Pricing and promotion
  • Customer purchase journey
  • Order life cycle
  • Magento Marketplace and third-party extensions
  • Security and compliance (GDPR, ADA, PCI DSS v3.2.1, PSD2)
  • Pricing and promotion

Intended Audience

Typical roles of candidates preparing for this certificate include:

  • Business Analysts
  • Project Managers
  • Product Owners
  • Consultants
  • Commerce strategists
  • eCommerce Admin/Director/Manager/Consultants
  • Digital Marketing Director/Manager/Developers
  • Solution Specialists
  • Technical Account Managers

Exam Information

  • Exam number: AD0-E712
  • Exam name: Adobe Commerce Business Practitioner
  • Certificate level: Certified Professional
  • Available languages: English
  • Number of questions: 50
  • Formats: Multiple choice and multiple select
  • Duration: 100 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 30/50
  • Price: $125 USD / $95 USD (India)
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Exam Objectives and Scope

Section 1: Magento Open Source Core Feature (49%)

  • Identify the features of Magento Open Source
  • Distinguish the correct scope and when to use each
  • Demonstrate knowledge of Catalog Management
  • Manipulate pricing by using Magento Open Source features
  • Describe the standard customer journey
  • Describe the standard order lifecycle
  • Describe the day-to-day tasks involved in Store maintenance
  • Explain the different types of content elements and when to use

Section 2: Adobe Commerce Basics (14%)

  • Identify the key features available in Adobe Commerce
  • Identify service Add-ons in Adobe Commerce
  • Identify hosting options for Adobe Commerce

Section 3: Digital Marketing and eCommerce Fundamentals (24%)

  • Identify the basic uses of Digital Marketing tools (Google Analytics/Adobe Analytics, Google Tag Manager, Email marketing, Segmentation, Social plugins)
  • Explain the basic principles of SEO
  • Identify the basic uses of common eCommerce tools (i.e., such as shopping feeds)
  • Identify the key features of an eCommerce website
  • Identify the basic eCommerce concepts (including storefront options)

Section 4: Compliance/Security Basics (13%)

  • Understand basics of compliance for privacy laws and payment security
  • Identify common security aspects of an Adobe Commerce project
  • Identify best practices and legal requirements of accessibility compliance

Readiness Self-Assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Online Sample Questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

AD0-E712 Adobe Commerce Business Practitioner Professional Sample Questions

  • Provide your email address.
  • Answer the candidate agreement.
  • Start the test.
  • Mark your answer in each question.
  • Click Next on the upper portion of the screen to save your answer and move to the next. question. You may return and revise your question within the specified time.
  • On the last question, click Submit Exam to submit all your answers.
  • Answer the short survey.

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Magento Open Source Core Feature

Section 2: Adobe Commerce Basics

Section 3: Digital Marketing and eCommerce Fundamentals

Section 4: Compliance/Security Basics

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update January 2023.

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