COUNCIL ROCK takes a business-first approach and has bundled a full suite of communication solutions that will empower Industrial IoT for critical infrastructure. Our rare combination of experience, education, and ingenuity positions us ahead of our competitors when it comes to sophisticated solutions that will transform the future of IIoT.
CR Positioning Statement
Leading designer of Industrial IoT solutions offering the latest in LTE technology with advanced computing capabilities. We design, develop, and deploy LTE edge technology so IIoT can maximize smart grid performance.
Our headquarters are located in the historic Cascade Commons district in Rochester, NY. We have manufacturing facilities in Rochester, California, and Puerto Rico.
Our Audience
Highly educated engineers and B2B decision-makers who are motivated by seamlessly connecting LTE UE solutions for private and public networks in outdoor environments in the US and Canada.
These engineers and operations directors are responsible for making decisions regarding grid modernization, an aging infrastructure, regulatory complexities, and advances in technology. They are technical professionals interested in innovative solutions to increase the security, reliability and resilience of electric grids with private broadband networks. They are highly educated and are sticklers for details.
According to 2021 data, 70% of users on the internet learn via content before purchasing a product compared to traditional advertisements.
B2B decision-makers no longer rely on advertisers to inform them about products and a separate study by CSO Insights says that 70% of B2B buyers prefer self-education in the early stages of the buying process.
In other words, the people making the calls on whether to do business with us, trust themselves more than any ad or marketing message – and this needs to be reflected in the way we communicate.
Brand Voice and Tone
Our tone of voice is guided by our brand personality. Our assets translate these traits into an actionable writing direction.
Experience | Precision | Technical | Educational
Outbound Writing Examples
One E1500 edge router VS. Three separate model variants
Hi, Todd
I'm checking in to let you know that our E1500 Edge Router may save you the frustration of obsolete tech and multiple standards. Here's how.
I've included an ebook we created that illustrates the concept of "Always On, Always Connected." Industry-leading modular technology supporting up to 3 LTE radios in a single device.
Please call if you have any questions or want to know more. 1 (800) 866-0347.
Warm Regards, [ CR Employee Name Here ]
See my schedule and book a time here.
