Martha Eve

'Cold' Single Release - 30th March 2022

Written in my childhood room after a lockdown breakup, ‘Cold’ describes the realisation that someone isn’t all that good for you. My mum always told me to find someone that makes me laugh and makes an effort. “If they don’t make you feel good about yourself then what’s the point.” It’s painful when the person that warmed your whole heart, goes cold. “Your smile got smaller, your calls got shorter, ditched all the plans that we thought of.” I find it fascinating how much another person can influence your feelings. People can hurt you, a lot… and without even really trying to. Writing this song has been a way for me to accept that this just happens. Nothing lasts forever and that’s not always bad. I guess if someone doesn’t stick around, it’s because something even better is around the corner. Just got to wait. :)

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Biography

Martha - raised racing boys, beating boys, and climbing telegraph poles. The balance of a mountain goat; real balance, emotional balance too. She cares and you can feel it. No fuss. True stories from a young girl’s heart.

Born in South East London, surrounded by brothers, raised in the wilderness, now based in Brighton, Martha Eve has been writing and performing her songs in public way before she should have been allowed out.

In 2021 Martha Eve supported artists from Beans on Toast, to Republica. During the summer of 2021, she played gigs in Brighton, London, Kent and Wales. She is featured on Declann’s single 'Leaf Files' with Choruses from the Rock, released early 2021.

Martha has spent the last year working on her first EP. Collaborating with other creatives, friends, artists, and film makers. The year ahead is a year filled with new music and heart-warming performances.

Let her sweet soul tones and quirky pop tunes wash over you and lift you up.

Campaign Timeline

30th March - 'Cold' (Stand Alone Single)

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TBC - 'Pale Faced Moon' (Single)

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TBC - 'See You Next Week' (Single)

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TBC - 'Orange' (Single)

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Key Campaign Highlights

Radio

BBC Radio 1 - Radio 1's Chillest Show with Holly Humberstone

Listen Back - 37:00

Amazing Radio USA - Continuous genre plays for Urban & Chill (over 140 plays since release and counting)

Amazing Radio USA - Included in Shell Zenner Show on Thursday 7th @ 7PM & Sunday 10th @ Noon (12PM)

Listen Back - 3.42

Switch radio - The Barstool Music Show - Interview & Track Play

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Totally Wired Brighton - Track play & Currently booking in a live session + Interview with Totally Wired - date TBC

Track play on Brighton's Finest

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'Cold' featured in chapter 4 of episode 64 of Phill Taggart's Spotify Podcast/Radio show 'ChillDaBeats'. 'Cold' was 'Track of the Week'.

Listen Back - 33:36

BBC Introducing (Kent) with Abbie McCarthy

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Key DSP Support

Spotify - Algorithmic

'Cold' added to Algorithmic playlists Radio, On Repeat & Release Radar

Spotify - Listener Playlists

Added as No. 1 on Born in Brighton's - Brighton Top 10 Spotify playlist

'Cold' added to 78 Listener Playlists

Soundcloud - Editorial

Emerging Indie: Dreams [Track 17]

Playlist Here

Press

Review - Obscure Sound

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Review - Os Garotos De Liverpool

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Interview - WeAreYMX

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Track of the Week - BIMM Institute

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Online Marketing

Total Budget for Single Release: £400

Pre-Save Campaign

Conversion ads to fans using Pre-Save:

Advertising directly to existing fans promoting the pre-save link, minimising steps within the funnel to lead to conversations. Likely spend cost will be £35 over a week to Facebook and £65 over a week on Instagram (as Instagram is a little more expensive). (Overall £100).

Out Now Campaign

Advertising directly to fans promoting ‘Out Now’ teaser post release, directing people to the Smart URL link with a CTA ‘Listen Now’. Again minimising steps within the funnel to lead to conversations. Likely spend cost will be £50 over a week to Facebook and £75 over a week on Instagram - a total of £125

Reach ads - Instagram darkposts:

Advertising solely on Instagram and to fans who would be in the 1% lookalike audience bracket as generated through Facebook/Insta algorithms (i.e. fans of similar artists). Promotion to generate interest and followers on DSP profile. Budget = £175

Upcoming singles

There will be a similar budget of £400 for each single

Similar ads will be run, but with varying audience types /targeting for dark ads. We will also continue to run conversion ads via each release with varying creative.