"My brief is to engage with both existing clients as well as create new client relationships and to convert these relationships to potential business revenue" - Bahana Hydrogene, Kakuma Refugee Camp
My Client is from AI-enabled adaptive learning, Medicine and Computer Science. He is the President of Strategic Initiatives and founding partner of Area9. He is a medical doctor by profession who cares about the intersection between humans and technology. Have a look at his broad experience across many top companies in the world.
First I try to understand the challenge that my client is facing, nuances of his industry, his competitors and how they are marketing their products and so on
Understand what the client has to offer. Many times we need to re-define the offering itself. We need to be clear what we want to put in front of our potential buyers. Write the story that you want to put in front of potential buyers.
Convert the story line to a video that is 140 seconds long using Lumen5.com
Identify the target audience to whom this story should be served in LinkedIn Sales Navigator
Segment the target audience by city, industry, seniority, job roles etc
Agree the sequence or Priority of reaching out to these potential buyers
Create the connection message that you will send to the potential buyer ( it needs to be less than 300 words including the URL of the video you created and hosted on youtube or client's website
Start engaging with the prioritised target list on an individual level through LinkedIn Sales Navigator
Craft and Send a detailed second message with clear call to actions like meeting, more videos and more testimonials
Every week, report the number of connection requests sent, how many connected, how many responded and so on
If this thing is resulting in less than 5% connections, we need to make course corrections. We try different approach. We try different audience and so on
So far we have contacted more than 5000+ potential Customers
Connected with more than 2000+ customers
Started conversations with more than 420
Credits:
Created with images by jarmoluk - "strategy chess board game" • Pexels - "business businessman chair" • PhotoMIX-Company - "social media facebook twitter" • mwitt1337 - "meeting business architect" • StartupStockPhotos - "entrepreneur startup start-up" • cegoh - "skyscraper singapore sky" • Skitterphoto - "computer laptop work place" • mohamed_hassan - "paper business finance" • TheDigitalArtist - "collaboration agreement business" • PhotoMIX-Company - "modern technologies marketing business analyst" • TheDigitalArtist - "business deal agreement" • Walkerssk - "les galeries royales saint-hubert brussels"