ABOUT US
Erin's Boutique is a company that seeks to deliver thoughtful messages and displays via floral arrangements by working closely with our customers and utilizing our florists’ premier expertise in floral language, color theory, and design-sense. We will ensure timely and timeless quality arrangements by mindfully selecting flowers to express our customers’ sentiments, whether it’s heartfelt condolences or joyous celebrations.
BRAND ARCHETYPE
Erin's Boutique brand archetype is the Innocent; a trustworthy, reliable, and safe florist who wants to deliver positive messages through flowers.
BRAND COLORS
MY BRAND GUIDE
https://company-242849.frontify.com/d/WWf6ewmyUeZn/guidelines
"The best Content Inc. programs revolve around aspirations more than needs...To get to the heart of your customers' aspirations, you have to focus on what they want to be and help them get where they really want to go," (Content, Inc., Pulizzi, p. 86-7)
PRODUCT SPOTLIGHT VIDEOS
WAVELENGTH VIDEO
Wavelength video gives visual appeal to the audio media, and is great for social media.
SOCIAL MEDIA DESIGN SAMPLES
Credits:
Created with an image by olegzaicev - "Beautiful bouquet in the hands of a florist"