Keep scrolling for the creative brief and messaging, campaign results, and links to the Changing the Skyline of DTSJ website page, video, and article.
Creative Brief
How do you present in one month the impact of a generational downtown urban revitalization of one of California’s largest cities; combine just the right amount of communication, graphic design, marketing, video production, and web development with a whole lotta teamwork. In the end the success of the campaign was brought about through the synergistic efforts of a multi-talented team and their ability to present the transformation of downtown San Jose in a dynamic and fun presentation that continues to inspire and impact our firm, as well as our colleagues and clients.
Our team met all the demanding deadlines that marketers always face, while also successfully pulling together a month-long campaign that combined the vision, message, and goals envisioned by the firm’s leadership. This is how our team achieved it:
- Strategy + Planning: Message + Design Vision
- Designing the Campaign: Graphic-Animation-Video-Story Content
- Team Coordination: Weekly Meetings
- Client Collaboration: Content Review-Approvals
- Campaign Execution: Continued Team Effort!
The power of the Changing the Skyline of Downtown San Jose campaign ultimately resides in the varied but complimentary visual and written messaging created using multiple graphics\video production + web development software applications and the ability to integrate all the ‘elements’ into an engaging and impactful experience that included the following:
- 34 Project Showcase Graphics
- Platform Banner Graphics
- 18 Map Graphics
- 17 Project Stories
- Interactive Project Map
- Animated Teaser Trailer
- 4 Minute Lessons Learned/Best Practices Video
- Website Landing Page
Messaging
By focusing on our firm’s success in applying our collaborative problem-solving skills and helping our clients’ achieve their vision of creating a vibrant urban transformation, we established and positioned ourselves as a downtown urban revitalization expert.
Campaign Results
- 13,000 total views
- 12,700 online impressions
- 12% social media engagement rate
- 8.2% website engagement rate
- 3,000 total website views
- 30% eblast open rate
- As a result of the DTSJ Campaign, K+W received 3 new contracts valued at $230,000 with a potential of $2.8 million in total revenue.
Links to Website Page, Video, and Article
DTSJ Best Practices + Lessons Learned Video
Animated Campaign Teaser Trailer
DTSJ Campaign Press Release
Click here to read the Changing the Skyline of DTSJ Article.
DTSJ Campaign Website - with customized interactive map
Click here to view the Changing the Skyline of DTSJ Website page.