Digital & Online Reputation Management Proposal By TWBC Marcom
What are we doing ?
An integrated activity spanning 6 months to create positive stories/content/conversations on social media around the brand social media and to clear the ambiguity around product quality
What or how is social media seeing the whole issue
And a failed attempt at reputation management
How
Step#1:Official statement as a document & animation video
- Official statement in our website & published on all our social media channels : Day 1
- An animation video describing in three points the events that unfolded since last 45 days : Day 10
Step#2: Promoting the official statement to GCC Malayalee audience
Day 1- Day 12: Promoting the official statement in website via Facebook to GCC Malayalee community & redirecting search traffic in Google search to this page
Step#3: Social campiagn to generate positive word of mouth
Day 13 : we resume normal business with a Brand CSR campaign
Costs
- Digital consulting : 6 months , ₹1.90 lac /month
- ORM Tool / software charges : ₹40,000 per month
- Animated video : ₹1.5 lac ( 60 second video with voice over)
- Videos : 2X video per month @ ₹ 2 lac / month
- Media : ₹2,00,000/month , 6 months , Google Adwords , FB ads
- CSR : Cost as per scope/activity , 3 months
- Other production : as per scope
- Approx ₹13.8 lacs as consulting fee + approx ₹56 lac for production expenses for 6 months
General terms
- All Retainer/monthly recurring payments have to be done on a on they advance basis
- Projects with one time payment ( website development ) made on 50% advance & 50% after completion