274 Lafayette Street - When mentioning streetwear in NYC, you can't go without hearing about Supreme. Supreme is known as a "Mecca" for skaters and streetwear enthusiasts. Do not expect to be finding anything hyped or worth the resale from here, but it is still a cool place to visit. I copped a perforated camp hat from here.
195 Mulberry Street - Noah is Supreme's ex-creative director's new brand. Although not as known as other big brands like Supreme, they have some sick designs released in the past. Although none of their hyped logos tees are available here, their store has a great selection of their other tees and some sneakers.
Not really a shop, but if you are hanging around the NYC area till September, do check out Rei Kawakubo's CdG, The Art of In-Between Exhibition. Its currently showing at the Metropolitan Museum of Art (the MET) and also has a mini shop outside the exhibition hall where you can purchase exhibition exclusive CDG tees and other CDG Play! merchandise.
And we hit back to the streets of Soho. Recently opened on Howard Street is Palace's new NYC Store. When I was there on the first day they actually had a triferg from the recent drop available in limited sizes. Caps and socks were readily available too. The shopping bag they give to customers is extremely dope too. (A glossy, shiny and sturdy plastic bag)
Next to Palace on Howard Street is Stadium Goods. They have sneakers of ALL kinds, and I do mean it. From yeezys to Jordans, nike sneakers to NMDs. Prices are a little steep (Moon rocks were on display for 1700USD, belugas for 1070USD), but if you're willing to pay the price for security (all their shoes are guaranteed legit) and saving yourself the trouble to hunt for these shoes. This is the shop to look for. They also carry a small selection of supreme apparel such as box logos and caps.
Just opposite the Palace Store on Mercer Street is Billionaire Boys Club. Not only do they have quite a variety of BBC stuff, they also carry brands like Human Made, CDG, Carhatt. (just to name a few) They also have a cool sneaker shelf with some Adidas and nike kicks.
The Stone Island Store. Along this street there are many other stores such as Nike Lab, Vans, Adidas, Patagonia, y3 etc. Didn't enter them as I knew I wouldn't cop anything, but if you dig those brands, you would love this street.
I only had tine to go to one Kith store (the one closest to my hotel and nearest to Soho). The Nike Kith store has this shelf of nike shoes on display. They actually have. a super small walkway that leads you to the rest of the shop (I do not have pictures, so sorry.) In fact, the walkway is so easy to overlook if it wasn't for the fact that many people were walking in and out of it I would have thought it was the fitting room.. Behind you'll find magazines, a collection of clothing from many brands such as Yeezy, Adidas, Nike Lab, 424, y3, off-white etc. I copped myself a 424 tee shirt
Here you can customise your own KITH Nike tee. The guy in this picture is actually making my tee. You can get him to customise the color and font of the words on your shirt. I got the black shirt that says "KITH/NIKE" in white. Simple design, costed me 50 bucks though..
And of course, theres a Kith Treats bar here and I just could not miss it out. Their ice creams are crazy expensive (this small cup costed $7.95) but I must admit they taste pretty good. They also serve things like cereal and milk shakes, but I didn't have the chance to try them out.
NYC Bape Store. There was a queue outside of it when I walked by, so I did not take a look inside. ( The stuff here are more expensive than in Japan.) It does look quite small from the outside though, not sure if it looks bigger from inside. Not worth the visit especially if you're from Asia IMO.
SoHo is a great place for streetwear enthusiasts and Hypebeasts to visit. There are plenty of shops for you to empty your wallets and fill up your luggages, no kidding. I had a ton of fun here, spend a ton of money too. The people here are great (some high school kids came up to me and asked for photos with my bape hoodie and yeezys lol), and I really enjoyed my 2 afternoons in this small area. There are some other stores outside of the SoHo area that you should check out too, such as DSM NYC, Barneys, the other kith stores, Unique Hype Collection and other reseller shops, but if you have a tight schedule, SoHo is the place to be.
Credits:
Instagram: @sunnyravers