SAMRA CONFERENCE 2015 CATHEDRAL PEAK HOTEL
Introduction
DRAKENSBURG MOUNTAINS
This year, the South African Marketing Research Association hosted its Annual star-studded Conference in the heart of the Drakensburg, In the province of Kwa-Zulu Natal, South Africa.
More specifically, the Cathedral Peak hotel, situated on the 3004m high Cathedral Peak of the Drakensburg Mountains.
CATHEDRAL PEAK HOTEL
CATHEDRAL PEAK HOTEL
Conference Theme:
The Evolution of Market Research: Changing to Improve
Improving Quality, Innovation, Methodologies, Return on Investment and Relevance. These were the key themes brought through by the research papers at the conference.
Day 1 - Wednesday, 13 May 2015
The State of the Market Research Industry was conducted through a video address from the CEO of ESOMAR Finn Raben.
Speakers and their Research Papers:
Dipanjan Chatterjee - Guest Speaker (Senior Vice President, Young & Rubicam/BAV Consulting) - Topic: Empowering Brands with Research: The Noah Principle
Gareth Lloyd, Ian Durbach & Dieudonne Kantu - Research Paper - Topic: Throwing the Dice: Building Predictive Analytics while Accounting for Randomness and Irrationality
Carryn Smit, Kyle Findlay, Amanda Bolters & Constantin Michael - Research Paper - Topic: Revolutionising Survey Imagery: Revising and Optimising the Fundamentals
Shirley Jeoffreys - Research Paper - Topic: The Influence of the 'Joiner': Improving the Representation of Mobile Research Through Opt-In Sample Control and Calibration
Diane Gantz - Research Paper - Topic: Sampling - The Acid Test
Tonette de Jager - Research Paper - Topic: Considering the Impact of Anonymity on the Quality of Data Obtained in a Market Research Online Community (MROC)
Ans Gerber & Ingrid Matthiae - Research Paper - Topic: The Real Cost of Poor Education
Shinell Horak & P.J. Claasen - Opinion Piece - Topic: Coaching on the Route to Excellence
Jack Hlongwane (Research Executive, African Response) - Guest Speaker - Topic: The Evolution of Market Research Industry Through Pedagogy and Mentorship
Day 1 Highlights
Diane Gantz
Attentive Delegates
ESOMAR Student Guest - Zinzi Booi
Ans GerBer
P.J. Claasen
Jack Hlongwane
Day 2
Andy Hadfield - Guest Speaker - Topic: Future Kids, Future Customers
Kyle Findlay & Ockert Janse van Rensburg - Research Paper - Topic: The New Political Battleground: The 2014 South African National Elections on Twitter
Zareena Khan, Zarif Kahn & Alistair Davidse - Research Paper - Topic: And The Winner is... Applying Ranked Based Algorithms to Social Phenomena
Lebo Motseegoa - Opinion Piece - Topic: Grey Money
Neil Higgs - Research Paper - Topic: Context Matters: Creating More Powerful Marketing Strategies by Resonating with People via an Understanding of the Lens Through which they See the World and Drive their Lives
Henk Pretorius & Sean Louw - Research Paper - Topic: Is What You Choose as Important as How You Choose It?
Joe Boniaszczuk - Research Paper - Topic: Understanding Why Smartphone Users Behave the Way they Do
Matt Angus-Hammond - Research Paper - Topic: SMSing to Improve: Mobile Research Comes of Age
Amoné Redelinghuys - Research Paper - Topic: Comparing Mobile and Online Insights: A Qualitative Case Study
Catherine Burton & Kathrine Starke - Research Paper - Topic: Advertising isn't Everything: Unleashing a Brand's Potential by Identifying and Measuring the Hidden Gems that can Seriously Drive Growth
Day 2 - Highlights
CONFERENCE RESUMES AFTER A BREAK FOR REFRESHMENTS
ANDY HADFIELD PRE-PRESENTATION
CONFERENCE ROOM SHOT @Cathedral Peak Hotel
Neil Higgs & Joe Cool
Kyle Findlay
ESOMAR STUDENT GUESTS
Thuthukani Nyongo, Corli du Toit, Zinzi Booi, Wongani Kapowo
THANK YOUS
- Extended to all delegates who attended and made the event a success.
- To the staff of The Cathedral Peak Hotel.
- To ESOMAR, TNS, Ipsos for sponsors.
- To Leonie Vorster and Shirley Benny.