Let’s Get Social!
News and Notes
October is a busy month for our franchisees! With anniversary’s coming up, (Metairie, Phoenix, Sutton) and fall setting in, many of you are hard at work getting things in order for the holiday season. We continue to see strong sales in face of mounting inflation and recession fears, all thanks to your hard work and dedication to the brand.
We do have our shipment arriving soon for sock orders and replacement pieces for your playgrounds. When we get a firm arrival date, we will update you all.
IAPPA, the biggest trade show in our FEC world, and we will have a huge update next month in our newsletter on possible ideas and upgrades to your playgrounds.
Inside The Numbers
September 2022 Top 5 Revenue Streams
Parties:
- Dublin: $36,327
- Chino: $21,399
- Sutton: $20,933
- Norterra: $20,722
- Stockton: $20,625
Food/Beverage:
- Riverside: $ 16,091
- Appleton: $13,532
- Stockton: $13,313
- Norterra: $12,056
- Surprise: $11,462
Entries:
- San Jose: $45,811
- Riverside: $44,409
- Stockton: $33,399
- Norterra: $27,251
- Dublin: $24,819
*Arcade:
- Grande Prairie: $18,816
- Stockton: $14,414
- San Jose: $12,702
- Norterra: $12,099
- Surprise: $10,210
*Partial numbers, please see your own records for complete analysis
*Active Members:
- Surprise: 674
- Norterra: 618
- Chino: 504
- San Jose: 390
- Appleton: 388
*As of September 30, 2022
Our Corporate (Portal) Website is where you can place purchase orders, submit warranty requests, grab “to go” marketing graphics and mingle with your fellow franchisees.
Past Issues of Newsletter are now in the portal. Check them out by clicking the blog tab on the company portal.
Update: We have a pending shipment of 14,000 pairs of socks that is currently in transit to the warehouse. We will be able to fulfill all orders of socks by the end of this year and we do not anticipate any more disruptions going forward in terms of supplies .
- Toddler- Currently Out Of Stock
- X-Small - Currently Out Of Stock
- Small - Currently Out Of Stock
- Medium
- Large
- X-Large - Currently Out Of Stock
- XX-Large
- XXX-Large - Currently Out Of Stock
- Booties
Please use the company portal to place your order. In order to expedite these orders, we are requesting orders of 200 per size, which is 1 box per size. Booties come in quantity of 5,000 per box.
Also, check out our Franchise Blog, it has timely information and updates on training and development. The blog showcases tips and tricks for increasing revenue and buy in.
Please check this regularly, as new content will be posted bi-weekly to assist each of you succeed! Do you have your own tips and tricks? Please submit them and we can use it in a future issue.
Revenue Stream Spotlight
San Jose has continued to drive sales through the door with entries. We have seen incredible growth for the sector in the Bay Area, from Dublin to Stockton. San Jose continues to be a leader, with innovative social media posts and a relentless dedication to the guest experience, Neeraj has been a driving force for the San Jose market. Keep it up! And congrats on placing 1st in overall sales for September!
From Sophia’s Desk
During off seasons we know how hard it can be to think of new and fun ideas to gain attention for your business. I wanted to share with you a great idea that Lacey is trying out at our Phoenix location. It’s a very inexpensive way to attract attention to your facility during slower times and keep your staff busy when they’re not cleaning. Plus, it adds a little fun to the workday for employees and allows them to step out of their comfort zones to engage with guests. If you are interested in more information please reach out and we can share details on where to purchase.
Franchisee Survey Reminder
Hello Franchisees!
Over the next month we will be collecting the attached franchise wide survey to gather feedback from each location. Our goal for this survey is to get a better understanding of where each location is at currently. Including feedback on some of the improvements you may have seen over the last year, as well as any challenges that have come up. Your opinions are important to us, and this survey is your chance to express those opinions, and suggestions.
When you complete and submit the form you will be entered into a raffle for your chance to win a $200.00 credit to use toward select items from Indoor Playground International.
We sincerely appreciate all the hard work you and your teams put in to running the playgrounds. Thank you all in advance for your participation in this survey we look forward to you input!
Questions? Email Sophia below
Marketing 101
So, what’s going to be trending on social media in November besides the mid-term elections in the U.S. and Thanksgiving? You’ll be surprised. I hope this helps you to plan out your posts, spin your marketing messages and even find something that you can really ride the coattails on.
Set Up a Time to Chat With Christina
As always please reach out if you have any questions or want assistance to build your program of offerings. Schedule a meeting below 👇
Brand Colors
Training and Development Corner
IAPPA is Next Month
IAPPA, the biggest trade show of Family Entertainment Centers, is coming to Orlando this fall. The opportunity to see other ways to increase revenue will be one of my top priorities. Over the past year, we have had numerous conversations with our franchisees on ways to refresh their playgrounds. Please send me an email on ideas so that I can be on the look out for specific items you may want to see.
Social Media Posting 101
To Sell or Not to Sell: What is the Right Ratio on Social Media
By Giselle Aguiar
To sell or not to sell: that is the question. What is the right ratio on social media of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses think they should be posting — how great, better, faster, neater, and cooler their product or service is.
HubSpot came up with the 10-4-1 rule:
Out of every 15 posts on any given network…
10 are other peoples’ quality, relevant content of interest to your target market — even relevant news.
4 are your original content — blog posts or tips.
1 is a direct sales or promotional post.
In other words, only one out of every ten posts should be one of your own blog posts. This may seem dramatic, but think about it from the perspective of your followers. If you’re only sharing your own content, then you look desperate and selfish. However, if you’re also sharing other content that your followers will find helpful, then you appear genuinely interested. And when you do share one of your own links, it holds more value. – How to Effectively Drive More Facebook Traffic to Your Blog by Stacy Roberts on Problogger.com
More of them less of you.
Put yourself in your target’s shoes. What are they interested in? Do a survey. Do some research. Once you’ve got a following on Facebook, Instagram, and TikTok, the analytics on these sites tell you a lot about your followers. Check them monthly. See which of your posts got the most reactions: likes, comments, and/or shares. *Note the type and share more of those.
They are thinking, “What’s in it for me?”
Analytics and Insights tell you about your audience. What other things are they interested in? Who else do they follow? Who do they trust for information and advice?
Serve and Share — Don’t Sell – Don’t be a Spammer
“Social Selling” is about sharing and serving NOT SELLING. People will unfollow you fast if all you’re posting is about yourself and how great you are. There has to be a balance and it may take some trial and error to find the right one.
So, what is the right ratio on social media?
These are guidelines. Again, your analytics will give you a more definitive ratio as to what your specific target audience responds to and likes. Based on your analytics, you can more clearly determine what are good, trusted sources of content; what to blog about, and the right call-to-action posts that are more likely to convert a follower into a sale.
Site Visits
Site visits will be conducted over the fall and winter. We typically do these each year. Due to Covid-19, these visits were suspended. The format will follow the same visits we did in 2019. These typically are 1-2 day visits and would prefer to have you present. With that in mind, be on the look out for an upcoming email as we get you scheduled. Thank you to Chino and Riverside for your hospitality with my recent trip to your playgrounds.
With the seasonality of our playgrounds, one of the ways you can set a plan in. For questions, please email me at edward@luv2play.com and I will be happy to elaborate or offer one on one or group training.
Luv 2 Play Monthly Conference Call (Franchise Check Up)
Each month we want all Franchisees to take an hour out of their day to discuss the daily operations with us. We go over staffing, pricing, competition and MUCH MUCH more. It’s our way of keeping a pulse of each of you and to better help you succeed in your business. We would LUV to speak with you. The corporate team of Edward, Christina and Sophia are eager to help.
To set up a time use the link below 👇👇👇