June 2022 News Luv 2 play franchise group

May 2022 Top 5 Revenue Streams

Parties:

1. Dublin: $30,936
2. Chino: $28,402
3. Norterra: $26,446
4. Metairie: $20,647
5. San Jose $19,546

Food/Beverage:

1. Stockton: $16,134
2. Riverside: $14,911
3. Surprise: $14,644
4. San Jose: $13,097
5. Norterra: $11,844

Entries:

1. Riverside: $43,316
2. Stockton: $36,616
3. San Jose: $31,643
4. Metairie: $25,443
5. Fairfax: $24,576

*Arcade:

1. Grande Prairie: $21,421
2. San Jose: $13,402
3. Stockton: $12,576
4. Norterra: $11,708
5. Chino: $11,377

*Partial numbers, please see your own records for complete analysis

*Active Members:

1. Norterra: 457
2. Surprise: 349
3. Sandy: 260
4. Chino: 245
5. Appleton: 230

*As of May 31, 2022

Our Corporate (Portal) Website is where you can place purchase orders, submit warranty requests, grab “to go” marketing graphics and mingle with your fellow franchisees.

Past Issues of Newsletter are now in the portal. Check them out by clicking the blog tab on the company portal.

Update: We have the following sizes in stock and ready to ship.

• Toddler
• X-Small
• Small - low quantities left
• Medium
• Large
• X-Large - low quantities left
• XX-Large

Please use the company portal to place your order. In order to expedite these orders, we are requesting orders of 200 per size, which is 1 box per size.

Also, check out our Franchise Blog, it has timely information and updates on training and development. The blog showcases tips and tricks for increasing revenue and buy in.

Please check this regularly, as new content will be posted weekly to assist each of you succeed! Do you have your own tips and tricks? Please submit them and we can use it in a future issue.

Marketing 101

How is your phone call conversion? A phone call may be the first human interaction your business has with your potential customer, and this can determine whether they become a customer. Frequently, we want to spell out everything on the website, in ads, or on flyers but the phone call is the make it or break it opportunity. Unfortunately, customers all too frequently do not read your so carefully chosen words and instead opt for making a phone call. Is your team answering in a timely manner and providing excellent customer service or are they rushed and annoyed? Or do they refer the customer to the website? Are they taking the time to provide a clear and concise understanding for the customer and offering additional information? Are they mentioning specials, offers or events?

A customer on the phone should be treated like the customer standing in front of you with your undivided attention and commitment to service. Also, remind your team to smile while talking because it helps project a friendly voice which helps with the overall tone. Having call training and equipping your team with call scripts is key to success. Setting your team up for success by creating a FAQ will go a long way and whoever is answering the phone needs to be confident in what they are selling or discussing.

Not only is answering incoming calls vital but doing phone outreach is a great method to provide excellent customer service for booked parties. It provides a personal touch to talk over the phone to your party parents letting them know you care, and you are committed to making their party experience the best yet. This will also help set expectations ahead of time rather than expecting the guest to read your email party confirmation. Email confirmations should still be sent but a call should also be utilized for the best continuity of service.

Phone outreach is also a great method for rebooking parties. Create a list of all parties, field trips, or fundraiser partners and reach out to see if they are interested in rebooking. Perhaps create a special rebook offer such as a discount, an add-on, extra guests, extra time.

To make sure your team is committed a wonderful way to check your service is by doing phone checks by calling from other phones or have a family friend to call in to see what kind of care is provided. As always partner with me if you need any assistance in upping your phone game. Let’s get talking!

SOCi Reminder

As a reminder we are continuing to build out marketing materials on SOCi. This is a great resource to utilize for scheduling out social posts as we have a ton of graphics readily available, responding to reviews, and managing listings

Set Up a Time to Chat With Christina

As always please reach out if you have any questions or want assistance to build your program of offerings. Schedule a meeting here: https://calendly.com/luv2playmarketing/planning

Brand Colors

Party Central

Here are some tips and tricks, do’s and don’ts from our Party Director, Lacey Meadows. Questions? Please email her at lacey@luv2play.com, we are here to help and assist.

Tips and tricks in party magic! Check out the flyer 👇

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Training and Development Corner

Ongoing Sales and Operation Training Available

NielsenIQ has identified five U.S. consumer groups based on the pandemic's economic impact on their financial security and associated spending patterns they anticipate in 2022 based on their survey in December 2021 and January 2022. The consumers within the five groups have been shaped by their unique circumstances and their likely approach to endemic living.

25% are Strugglers - Experienced financial insecurity during COVID- 19, which continues today.

16% are Rebounders - Experienced financial insecurity during COVID- 19 but are back on track today.

33% are Cautious - No impact on financial security but remain cautious with spending.

18% are Unchanged - No impact on security and continued to spend normally.

8% are Thrivers - Saved money during COVID-19 and feel more financially secure than before the onset of the pandemic.

Nearly three-quarters (74%), those identified as Strugglers, Rebounders, and Cautious, are cost-conscious consumers who are altering their consumption patterns. These segments will be re-evaluating essential vs. discretionary purchases, including for out-of-home leisure & entertainment.

The NielsenIQ study was conducted before high inflation reared its ugly head. As a result, these three segments will become even more cautious with discretional spending. March research by IPSOS found that 86% of people expect inflation to change their spending habits. 42% of consumers are now worried about paying their bills each month. 35% now say they will likely sacrifice other spending so they have enough to cover costs of essentials like groceries, utilities, and gas. Only 14% say they don't expect their purchasing habits to change in some way to spend less.

A new survey by Momentive published April 8th by CNBC finds rising concerns about inflation and the risk of a recession, with Americans saying not only have they started buying less but will be buying less across more categories if inflation persists. This is not limited to lower-income consumers. Even consumers with incomes of at least $100,000 are showing signs of financial stress and have begun cutting back on dining out, travel and vacations, and cars.

According to the survey, 57% of Americans with income under $50,000 say they are under more stress than a year ago, versus 45% of those with $100,000 or more income. 82% of Americans with incomes of $50,000 or less and 68% of high-income consumers told the survey they are worried that higher prices will force them to rethink financial decisions.

More than half of people with household incomes under $50,000 say they have already cut back on multiple expenses due to prices. For those with incomes of at least $100,000, the cutback levels are already similar for dining out, taking vacations, and buying a car.

"People making six-figure incomes are almost as worried about inflation as people making half as much -and they are just as likely to be taking steps to mitigate its effect on their lives," said Laura Wronski, senior manager of research science at Momentive. "Inflation is a problem that compounds over time, and even high-income individuals won't be insulated from the second- and third-order effects of price increases," she said.

Even with people's strong urge to get back to the out-of-home leisure and entertainment activities they did pre-pandemic, we're likely to see restrained visits and spending by a significant portion of the population for some time into the future as long as high inflation persists.

News, News, and News!

You can now suspend memberships in house. We have done a lot of work to help you in getting memberships up and running and help retaining them. Click the link below!

Items we are continuing to work on, include cancellations through our POS site and Docusign membership forms similar to how waivers are handled. Look for information on this in the coming month!

Site Visits

Site visits will be conducted over the summer and into the fall. We typically do these each year. Due to Covid-19, these visits were suspended. The format will follow the same visits we did in 2019. These typically are 1-2 day visits and would prefer to have you present. With that in mind, be on the look out for an upcoming email as we get you scheduled.

With the seasonality of our playgrounds, one of the ways you can set a plan in. For questions, please email me at edward@luv2play.com and I will be happy to elaborate or offer one on one or group training.

Luv 2 Play Monthly Conference Call

Each month we want all Franchisees to take an hour out of their day to discuss the daily operations with us. We go over staffing, pricing, competition and MUCH MUCH more. It’s our way of keeping a pulse of each of you and to better help you succeed in your business. We would LUV to speak with you. The corporate team of Edward, Lacey, Christina and Sophia are eager to help.

To set up a time use the link below 👇👇👇

Did You Know

As our model has grown over the years, we have seen some franchises move away from the padded floor in between play structures. Chino, and now Norterra has put flooring in. Please ask us how we can help if you wish to transition. It also helps move socks! Norterra regularly hits over $4,000 a month JUST in sock sales.