Artist Overview
Lucy Spraggan's spotlight was first shown in 2012 when she was the first contestant in X Factor history to score a Top 40 single and album before the live shows aired.
Since her appearance on X-Factor, Lucy has sold over 140k albums. She has reached nearly 140 million streams on Spotify with over 120k followers and 540k monthly listeners.
On July 20th, Lucy rereleased her autobiography 'Process' which reached #2 on the Sunday Times Best Seller's List.
‘Choices’ Lucy’s last album released in 2021, debuted at #5 in the UK charts.
Lucy's recent single ‘Balance’ opened at #3 on the UK iTunes charts.
Lucy's new memoir, titled 'Process' premiered at #6 on Amazon’s New Book Releases list.
Lucy's single released in 2022 ‘Everything Changes’ reached a #5 on the UK iTunes charts.
On July 16th, an exclusive interview with BBC News aired where Lucy shared her experience while on X-Factor.
Lucy joined Christine Lampard on ITV's Lorraine to discuss the recent release of 'Process'. Watch the full interview here:
Lucy embarked on her headline sold out UK tour through May. Watch her performance at Albert Hall Manchester from May 6th 2023 here:
Lucy just announced her biggest tour to date, to take place in May 2024. The tour will see her play London’s O2 Kentish Town Forum, Nottingham’s Rock City, Manchester Academy and Glasgow Barrowlands, and more! Get your tickets here:
In late 2022, Lucy joined Simon Cowell on This Morning to talk about her new single and perform 'Balance' watch the fill interview and performance here:
'PROCESS'
The Autobiography
On July 20th, 2023 Lucy released her autobiography titled:
'PROCESS'
On July 17th, Lucy Spraggan was on the cover of the Guardian and had an exclusive multi-page interview sharing her experience on the X-factor- a story that is featured in 'Process'.
One week following its release, 'Process' reached #2 on the Sunday Best Seller's List.
Message from Lucy on 'PROCESS':
"I can’t actually put into words what this feels like. I’m not joking when I say I wrote ‘Sunday Times Bestseller’ at the bottom of my journal every day for the last 18 months, and here it is. Truly - and I feel this with my heart - I just wrote this book, you are the ones who lifted it up into the eye line of everyone else and, as always, I hope you know this is your achievement alongside mine. Thank you so much to everyone who has been writing the beautiful reviews, sending positive messages and supporting me throughout this time. You are everything to me today. So, thank you."
'PROCESS'
Press Plan
- July 15th: BBC Exclusive Interview
- July 16th: 'How to Fail' Podcast Interview
- July 17th: 'The Guardian' Cover Story
- July 26th: Interview with Christine Lampard on Lorraine
- August 7th: Hello Culture Feature
- August 11th: Sky News Interview
- August 11th: Pink News Feature
- August 11th: 1883 Magazine Digital Feature
- August 11th: Euphoria Magazine Feature
- August 12th: I Paper Guest Column
- August 13th: Katie Piper Show Interview
- August 13th: Sunday Brunch Video Play
- August 22nd: Jeremy Vine TV Interview
Process Coverage: Press + Radio
Press:
- The Guardian
- Pink News
- 1883 Magazine
- The Hard Shoulder
- The Telegraph
- The Sun
- The Mirror
- Sunday Telegraph
- Metro
- Manchester Evening News
- LADBible
- ITV News
- Huffington Post
- Evening Standard
- Daily Star
- Daily Record
- Daily Mirror
- Daily Mail
- BBC News
Radio Coverage:
- BBC Radio Wales
- BBC Radio Manchester
- 5 Live: Nihal Arthanayake: On the lunch time show.
Radio Targets:
- Radio 4 : Woman’s Hour or The Today Programme.
- Radio 1 / Radio 2
- Times Radio / LBC
Social Media Plan
Week 1: Pre-Release
July 10th- July 16th
- Announcement: May 2024 Tour
- X-Factor Audition Reflection Post
- Announcement: Social Media Hiatus
- 'How to Fail' Podcast
Week 2: Release Week
July 17th- July 23rd
- Book Teaser
- Announcement: BOOK IS LIVE!
Week 3: Post Release
July 24th- July 30th
- 1-week post-release message from Lucy
Through our Social Media Plan- Lucy reached over 8 million people on a post about the release of 'Process'
'BALANCE'
THE ALBUM
On AUGUST 11TH, 2023 Lucy will release her 7th studio Album titled:
'BALANCE'
Message from Lucy on 'BALANCE':
“This album is really a Time Capsule of the last decade and it starts right back with the song Everything Changes that samples the song Last Night which is what catapulted me into the public eye. It’s an album about perseverance and finding hope and keeping on moving forward. It intersects very much with my book Process. Really this whole album sort of outlines a different kind of process."
'BALANCE'
Press Plan:
July: DIVA Cover
August 1st: DIVA Magazine Review
August 3rd: Retro Pop Feature and album review
Press Coverage:
- Retro Pop UK
- Metro UK
Press + Radio Targets
Radio Targets:
- Radio 2
- Radio 2 Playlist (Single + Album)
- New to 2
- Jo Whiley
Press Targets:
- Saturday Magazine (Guardian supplement)
- Rolling Stone UK, MUSIC WEEK, NME, OFFICIAL CHARTS, DORK, THE LINE OF BEST FIT, BBC NEWSBEAT, DIY AND CLASH
- Diva Magazine (Cover Feature)
- Pink News
- 1883 Magazine and Euphoria
The Press Team:
- TV: Pippa Evers(DawBell)
- Radio: Mark Murphy (Dawn Productions)
- Press: Lauren Hales (Halestorm PR)
- Socials: Luke Jekyll
- Publishing: Syco Entertainment
- Brand Partnerships: Noemie Monic (Henry Talent)
Music Video for 'Empire'
Video Details: Video director - Ben Thornley at Sitcom Soldiers; Writer - Lucy Spraggan ; Publisher - Syco Publishing
Credits:
James North + Naomi Kane