When we at Adobe talk about Content Velocity, we talk about the requirements for creatives and marketers to deliver more assets for multiple channels personalized at the same time as before. This is what we get as feedback all over the world: There is an explosion of content needed and to deliver this in time teams need to better collaborate and find more efficient ways to create and adopt their campaigns.
Our mission is to help customers on that journey with our tools for Digital Media as well as Digital Marketing. In February an March 2016 we toured 5 cities in Germany and Switzerland for Adobe´s Digital Marketing Days. The solution consultants job was to present how to "Make - Manage - Measure" your campaign based on a sample connected worklfow.
So the idea was to use "Content Velocity" as the main topic for our sample campaign and produce an enrgy drink with the same name, localized for the cities where we stop with the Digital Marketing Days.
Thanks to the support from WILD flavors we got 1200 cans of a new energy drink which is not in the market yet. This drink contains coffein and taurin as every of these drinks but is sweetened with Stevia which is currently quite trending.
Cans get delivered in trays with 24 cans. 10 trays for every stop.
