Professional Summary
With over 8 years of experience as a Digital and Social Media Manager, I possess exceptional skills in devising content strategies, internal strategic communications, directing program content, and collaborating with production and communication teams to develop data-driven strategies to build brand narratives and expand brand reach. I have a proven track record of success in all aspects of digital communication architecture creation and digital strategy, from micro-brand conception to narrative development to brand expansion to B2B and B2C engagement. I excel in lead generation, risk assessment, budget allocation, and crisis management, and possess excellent writing skills and sound editorial and aesthetic judgment. My previous experience working in government, NGOs, academia, museums, and multinational corporations has given me a clear understanding of governmental functions and private enterprise.
My background in academia has instilled in me a deep appreciation for details, which has proven invaluable in content publishing and marketing where grand narratives are essential to convey both commercial and artistic visions. As a brand strategist, editor, photographer, designer, and academic, I have developed multi-sectional skill sets that provide me with a unique insight into the creative process and the project management skills needed to nurture, nourish, and utilize creativity and content generation. I have a demonstrated ability to understand and convey an organization's needs through various social and traditional media platforms while remaining engaging and innovative. While thinking big is natural to my work ethos, I never overlook the importance of attention to detail and relationship management with my colleagues. By creating result-driven narratives and utilizing data as a foundation to build those narratives, I have successfully navigated an ever-evolving and ever-expanding social and digital media landscape.
SKILLS
Building Brand Narratives | Project Management Strategic Content Planning | B2B and B2C Marketing Budget | Strategic Communication | Website Supervision | Data Analytics and SEO
Media Risk Assessment | Deep Knowledge of Traditional and New Media | Content Development | Social Media Coordination | Team management | Paid Media Assessment | Executive Communication
Work History
Digital Communications and Marketing Manager.
01/2021 — Current
Milken Institute | Washington D.C., U.S.A.
- Supervised all social and digital platforms.
- Deconstructed complex messaging into simple messaging for thought leadership and advisory board.
- Improved engagement, impressions, and overall performances through consistent messaging and dynamic content creation.
- Oversaw 50k paid media budget per month and 800k digital media budget.
- Supervised an 8-person external digital agency team.
- Oversaw the creation of Podcasts, Videos, and Graphic assets across platforms.
- Assigned various topics and story concepts to the Content Creation team. And pushed projects to fruition efficiently and within their agreed-upon time frame.
- Built the Digital Strategy from scratch and garnered a 300% increase in engaged followers and brand evangelists over a period of six months.
- Launched Programs with Coursera, IBM, Google, and Meta impacting 200,000 Americans.
- Launched thought leadership website with Headless Architecture. Supervised both WordPress and Webflow Content Management systems.
Supervisory Content Editor
01/2016 to 01/2021.
Conde Nast International (Deux Paris) | Paris, France
- Prepared, rewrote, and edited 25 pieces of content per week to improve readability and impact.
- Developed and optimized online and print strategies to maximize coverage, advertiser funding, and subscriptions.
- Reviewed reports and recommended changes to improve copy flow within B2B and B2C constructs.
- Assigned various topics and story concepts to 15 writers for coverage.
- Built productive relationships with writers, artists, designers, photographers, and other professionals to successfully maintain the high standards of fashion journalism.
- Planned budgets worth over $100,000 and negotiated contracts with 25 freelance writers.
- Pitched content strategies and managed publishing asset acquisition.
- Supported design team by helping develop layouts and collaborating with production professionals to create print publications.
- Worked with graphic artists, post-production team members, and other specialists to produce captivating content.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
Digital Media Engagement Consultant
01/2015 to 01/2016
The Office of the Vice President of the United States Joseph R. Biden | Washington D.C.| Istanbul, Turkey
• Prepared Media Content for Dr. Jill Biden and U.S. Consulate in Istanbul.
• Accompanied the Vice President and the Second Lady to High-Level meetings in Turkey. • Provided Guidance for Social Media Placement to the in-house White House team.
Work Samples (Writing, Visual, Multimedia, Social Media)
The Challenge of Change in the Israeli-Palestinian Conflict for Israeli Affairs Special Issue.
The Future of Fashion for Athens Insider
Multimedia Content for the Smithsonian and Google Cultural Institute.
Public Reports, Content Calendar, and Decks for Current Employer
References
David Connell | Special Advisor| US Department of State| Bureau of African Affairs | Phone: 202 870 8967 | Personal Email: dc1768@gmail.com | Relationship: Professional. Head of Public Diplomacy in Turkey during Dr. Jill Biden's visits.
Irini Louisa Andrikopoulou | Creative Director | Lefkon | Phone: +30 6972728124 | Email: info@lefkon.gr | Relationship: Professional. Conde Nast/ Deux Paris colleague.
Sabu Mathai | Research Director | Gartner Consulting | Phone : (202) 361 0750 | Email: Sabu.Mathai@gartner.com | Relationship: Professional. Former Colleague and Head of Thought Leadership at Milken Institute.