Adobe Design Pathway

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Adobe Design Pathway @ the Micro-Internship Program by Entrepreneurship & Small Business Institute

Learning Objectives

Understand the elements and principles of design
Apply design principles and understanding to brand strategy
Learn Adobe software using LinkedIn Learning
Explore the various uses for the Creative Cloud ecosystem for the student-run agency
Appraise and share reflections about the growth of their design skills using the Adobe suite over the course of the Program
Plan and produce a series of workshops for other students to learn about the Adobe tools

Structure

Self-directed learning with LinkedIn Learning video instruction
Meeting twice a week for show and tell, empathy exercise, critique, and direction

Process

Gamify Learning

Using game wheels, dice rolls, and adventure maps, to spin a narrative and allow for a deeper buy in, through the suspension of disbelief.

A story leads the participant through understanding their client's needs and wants, to develop empathy

Deliverables

Customer Empathy Maps

Brand Style Guide

Brand Logo using Illustrator

Flyer using Photoshop

Brochure using InDesign

Empathy, Strategy, and Voice

The "wheel of fate" is spun, and the students are matched with "crazy" entrepreneurs who task them to help them start a brand.
Empathy maps created for the ideal buyer.
This phase creates a voice to the brand that is created.

Voice to Style

Idea boards, color schemes, and font type are created to match a visual style to the voice of this new brand.

Rough Deliverables

Discussion on methods, and ways the deliverables tied to the ideal customer
Discussion of learning Adobe tools, and new design concepts
Feedback, feedback, feedback...

Final Showroom

Apply the feedback and submit one final polished portfolio to their "client"

The Journey so far?

One cadre of students completed the program
Second cadre of students is currently in session, led by a member of the previous group
Next level - implementing Adobe Animation tools is in development by another member of the first cadre

Micro-internships

Gain professional and technical skills in a newly virtual work environment using Adobe tools and others
Work virtually with local small businesses
Help small businesses pivot during to be more effective in pandemic environment
Create market research, branding, content marketing for websites and social media campaigns
Students are paid

Appreciate

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