Design is an aligned and unique communication. The digital path is irreversible, but the human being is at the center of everything and Design is this “among things” (the glue that ties things together) that facilitates and solves problems. Design is value. Design is a project and it involves methodology - it's about thinking before doing. Design is about relationships - it's about us, about people, about humans. Design is inclusion.
Visual Identity
A global luxury perfume brand called Étoile
» Fresh and easy to wear fragrance. » Logo and packaging where elegance meets fun. » Target audience: Women in theirs 30's with salary 80k+
Étoile means star in french, so I bring that for the logo idea. As result, the brand concept is to leave your little sparkle wherever you go. Be you, with your true colors and your brightness. Our world needs more fun and sparkly people.
Goal: Create a modern and bold brand to communicate "Agile Management" in a practical, simple, and authentic way with small companies.
Strategy: it was developed an authentic personal branding to create social media content with an editorial line by simplifying agile business management, making it better understandable.
the universe that surrounds you translates you as a brand
Inspiration: He has a compass tattoo. It makes the perfect match with the archetype of the explorer that was one of the choices of tools. As the main goal was to maintain a brand unity with elements that are part of his lifestyle, thus bringing greater authenticity. A travel lifestyle was already a part of the concept of his Instagram account. Also, the compass brings the concept of orientation and strategic direction for companies.
Results: Interaction rate has increased in 50% after the first month.
Social Media Content
Every career is or will be digital. Digital behavior is in everyone's life.
I believe in building a visual identity with a focus on truly understanding how to communicates your superpower: your authenticity, your unique way of being, and sharing something with the world, whether you're a company or a person. Through branding and user experience tools, the goal is to construct the brand desire with the focus on generating value and becoming an interesting person for your target audience or over humanizing brands.
**Social Media Content developed for Connection Therapy
Iconography
Between layout, color, text, and a lot of strategies, I found great satisfaction in connecting with people through my work. I’m passionate about working behind the scenes and my quest for significance was found in creating a strategy to position brands in an authentic way, understanding and respecting their universe. I love helping companies translate value into reality, creating products – and experiences – that connect consumers at deeper levels. I believe that it is possible to contribute to a better world through the development of visually attractive and applicable products and services, anticipating needs, and providing an excellent experience for its users.
Autoral projects for a new born (above) and for a home office (bellow)
