The Brief
Centipede is a company that makes and distributes country music. They stand out because they are produced by big names in the industry and available in online stores. Our target audience is people on a budget. We want to convey a sense of power, while at the same time being gentle.
They are organizing a tour of their top musicians to promote the Centipede brand and need a concert poster. The poster should have a catchy tagline and stand out from competitors. They would prefer a monochromatic design, and would like you to use the brand color, which is red. Take into account the client's preferences and values.
You must create a billboard advertisement for the company. The ad should have a catchy tagline and stand out from their competitors. They would prefer a monochromatic design, and would like you to use the brand color, which is red. Take into account the client's preferences and values.
Steps
Begin with building your stylescape - collecting colors, images and fonts as well as inspirations for the poster design.
Research what looks are trending in the country music industry. How do you stand out? How can you communicate the company values?
Resources
Experiment with type treatments
Review using grids and guides (yes, you can have guides in Illustrator too).
Consider using photoshop to enhance images you select. Here are some ideas:
Credits:
Created with an image by slonme - "hand of man in classical guitar"