Case Study: EBay Inc. John Barrows, Jon Lashkevich, Ryheem Harris
Introduction
Content
- Introduction
- Internal Assessment
- External Assessment
- Strategy Formulation
- Strategy Implementation
- Conclusion
Background
- Industry Background
- Highest Producing market segments
- BLUF: Partner with Monster.com to introduce a hiring platform on Ebay's website to include services with their product listings
Mission
Internal Assessment
Ratio analysis
- Gross Profit Margin much higher than competitors: 79% compared to 33% for Amazon, 69% for Alibaba
- Operating Profit Margin down 2%
- Net Profit Margin up 19% due to less tax provisions with Paypal spinoff
- Return on assets and equity up significantly
- Long-term debt-to-equity at 1.03 compared to .34 in year before
- Current Ratio more than doubled from year prior
- Enterprise Sell-off
Organizational chart
IFE
Competitive Profile Matrix
EFE
SWOT Bivariate
Space matrix
Grand Matrix
BCG Matrix
IE Matrix
Strategy Recommendations
- Introduce new hiring platform using strategic partnership with Monster.com and utilizing marketing and brand recognition
- Introduce customer loyalty plan where customers pay certain amount per year to get benefits such as free shipping from many suppliers to increase customer loyalty
- Introduce new technology efforts to improve security such as identity management on mobile platforms
QSPM
How to Differentiate from competitors?
- General Partnership with Monster.com to integrate their search engine and allow Ebay's site to include jobs
- Increase Marketing efforts to publicize new hiring platform on Ebay sponsored by Monster through social media and other advertising
- Hire 25 new employees to account for and design software for new division of site
- Develop more servers to run search engine and work site
- Ebay earns 30% of Monster's yearly revenues
- Discussions of partnership start now, partnership begins in July 2016
- Some of the various R&D costs that go into developing new section of website include planning, visual design, content support/migration, programming, client training, and testing and launch
- Website will be broken down similar to Monster's current platform and is run through Monster
Cost Analysis
Costs of Implementation
Cost effects on Income Statement
Monster Revenue with Partnership
Projected Income Statement
Projected Balance Sheet
Projected Cash Flow
Projected Ratios
Financing
Return on Investment
conclusion
Balanced Scorecard
BLUF: Partner with Monster.com to introduce a hiring platform on Ebay's website to include services with their product listings
References
10-K Monster Worldwide, Inc. 2015. (n.d.). Retrieved April 26, 2016, from http://app.quotemedia.com/data/downloadFiling?webmasterId=101533&ref=10733358&type=HTML&symbol=MWW&companyName=Monster Worldwide Inc&formType=10-K&dateFiled=2016-02-11
Amazon 10-K 2015. (n.d.). Retrieved April 26, 2016, from http://www.sec.gov/Archives/edgar/data/1018724/000101872416000172/amzn-20151231x10k.htm
Becker, M. (2015, May 06). How eBay is Leading The e-Commerce Marketing Revolution. Retrieved April 26, 2016, from http://relevance.com/how-ebay-is-leading-the-e-commerce-marketing-revolution/
Borison, R. (2015, June 17). EBay's Post-PayPal Strategy Is Raising Some Questions About Focus. Retrieved April 26, 2016, from http://www.thestreet.com/story/13189509/1/ebays-post-paypal-strategy-is-raising-some-questions-about-focus.html
Budds, D. (2016, March 25). Bradford Shellhammer's Next Project: Curating eBay. Retrieved April 26, 2016, from http://www.fastcodesign.com/3058286/design-moves/bradford-shellhammers-next-project-curating-ebay
E-Commerce Industry. (n.d.). Retrieved April 26, 2016, from http://clients1.ibisworld.com/reports/us/specializedreports/home.aspx#MP9328
Ebay Code of Business Conduct and Ethics. (n.d.) Retrived April 26, 2016 from https://www.ebayinc.com/assets/Uploads/eBay-CodeofEthics-external-080615.pdf
Ebay Company Overview. (n.d.). Retrieved April 26, 2016, from https://research.valueline.com/secure/research#sec=company
EBay Inc. - Financial and Strategic Analysis Review. GlobalData (2015, May 22). Retrieved April 26, 2016, from http://callisto.ggsrv.com/imgsrv/FastFetch/UBER1/441427_GDRT28990FSA
Ebay 10-k 2015. (n.d.). Retrieved April 26, 2016, from http://www.sec.gov/Archives/edgar/data/1065088/000106508816000265/ebay201510-k.htm#sDED017B8AE13530BA6AAEC54D632E6AD
Garner, P. (2015, March 5). EBay management strategies for 2015. Retrieved April 26, 2016, from http://marketrealist.com/2015/03/ebay-management-strategies-2015/
James, M. (2015, August 14). EBay's Next Spin-Off Is Its Enterprise Unit. Retrieved April 26, 2016, from http://finance.yahoo.com/news/ebay-next-spin-off-enterprise-210558669.html
Lescroart, A. (n.d.) Embedding Sustainability Into Commerce. Retrieved April 26, 2016, from http://green.ebay.com/greenteam/ebay/blog/Embedding-Sustainability-Into-Commerce/31
Levy, A. (2015, July 16). Can eBay survive the PayPal breakup? Retrieved April 26, 2016, from http://www.cnbc.com/2015/07/16/whats-left-for-ebay-after-paypal-breakup.html
Mangalindan, J. (2014, September 29). EBay CEO: Why we're spinning off PayPal. Retrieved April 26, 2016, from http://fortune.com/2014/09/30/ebay-ceo-why-were-spinning-off-paypal/
Trefis Team. (2015, September 24). Tough Road Ahead For eBay As It Battles Increased Competition. Retrieved April 26, 2016, from http://www.forbes.com/sites/greatspeculations/2015/09/24/tough-road-ahead-for-ebay-as-it-battles-increased-competition/#5587d7112487
Utter, D. (2016, March 14). Five Years Later, eBay to Move Forward on Identity Management. Retrieved April 26, 2016, from http://www.ecommercebytes.com/cab/abn/y16/m03/i14/s01
Wingfield, N. (2004, August 16). EBay Dips Into Web Classifieds By Purchasing 25% of Craigslist. Retrieved April 26, 2016, from http://www.wsj.com/articles/SB109240190638490982