Keep scrolling for the creative brief and messaging, campaign results, and video link for Kier + Wright's 2021 Year in Review Video.
Creative Brief
Imagine with us - The year is 2021 and your firm just blew their strategic goals and expectations out of the water. They had a record-breaking year filled with exciting new projects, several impactful expansions and various new processes implemented to help create a more balanced and flexible work-life culture. Now, picture yourself getting the opportunity to share this amazing year with the outside world, no pressure, right? How do you fit a year’s worth of accomplishments into a short, less than one-minute video while captivating and engaging your audience? After a lot of hard work and strategic planning efforts, K+W’s Marketing team did just that.
While the video completely speaks for itself, our team’s mission was to break away from the standard “end of year summary video” to bring our audience an electrifying and cinematic experience that encompassed K+W’s 2021 highlights and achievements while showing the passion and dedication of our employees. Don’t take our word for it - watch the video for yourself. Be prepared to be enveloped in a thrilling, hopeful, and encouraging story of a civil engineering and land surveying firm’s year which might just produce goosebumps and the accidental loss of an hour or two as you’ll want to watch it again and again (at least according to the feedback we received from our clients, employees, and potential recruits).
K+W’s 2021 Year in Review video set the trajectory for our firm’s success in 2022.
Messaging
The message was simple: To communicate and showcase K+W’s dynamic, collaborative, diverse and fun company culture and to attract potential recruits and clients who are interested in working with our company.
Campaign Results
- 7,067 total video views
- 11% engagement rate on social media channels
- 35% engagement rate on Eblast
- 300% applicant increase
- 16% increase in new hires
- 30% internship increase