In spite of the continued growth of digital advertising, reports of print's demise are a premature. Specialized magazines and B2B publications still remain a vital part of the media mix, and daily newspapers are holding on to loyal audience that can still move the needle. Translation: you still need to develop print ads that will lead the way, no matter what industry you are in.
Torrey Pines Bank enlisted us to develop a print campaign that featured six of their most prized customers. We coordinated a whirlwind, three-day trek through Southern California that took us from Pasadena to San Ysidro, Calif., collecting stories and photos all along the way. The Power of Print is self evident.
