Ensure you have a clear understanding of what you want to achieve from your email campaign by setting core objectives for your activity.
UNDERSTAND YOUR AUDIENCE
Make sure you know your audience and understand what their needs are and what content will engage with them best so that the messaging captures their attention!
GET YOUR STRUCTURE RIGHT
Your email templates are the blocks upon which the strength of your email will be built to have maximum impact on your audience. Without a well executed template in place, the email's content may fail to engage the user, regardless of how interesting you may think your content is...
KEEP YOUR CONTENT RELEVANT AND SUCCINCT
Make sure your tone is appropriate and that copy length is kept concise so you can get your message across. Get personal so your audience really feels like they're being directly spoken to.
DON'T FORGET THE LEGAL REQUIREMENTS!
It is extremely important that each email delivered has gone through all the necessary regulatory steps to ensure it is compliant. From GDPR considerations to privacy policy links - its all important!
NOW, MAKE IT MEASURABLE
Without reporting on your emails, how do you know if they have been successful? Setting some KPIs and benchmarking standards will allow you to monitor performance, celebrate success, and optimise future activity based on results.