We’ve all heard of Asos, one of the biggest fashion retailers in the world founded in 2000 in London. Asos have presented the world with a major collab that we are living for here at Carbon. Collusion, a brand designed in conjunction with six creative collaborators, has teamed up with three independent Asos Marketplace boutiques to create a re-worked collection of one-off pieces. Each boutique was given Collusion samples to deconstruct and rework into fresh fits. Each boutique has collaborated and made sure that they have all your moods covered. Groovy Gal, The Marcon Court Project and Dream but Do Not Sleep have whipped up some special one of pieces that you won’t want to miss out on especially with the upcoming summer months quickly catching up with us.
All items from this unique drop will be available to purchase from Asos Marketplace with 100% of the earnings going to the boutiques.
Asos Marketplace is an online platform for vintage sellers and self-governing boutiques. This collab is the first ever brand collaboration that has been launched with Asos in-house label Collusion. The capsule collection produced by the three boutiques and Collusion is made up of 60 products for both women and men that imitate a distinctive style of each boutique including painted denim from Groovy Gal and intertwined outwear from The Marcon Court Project.
Collusion will be supporting each boutique by guiding them through marketing strategies to help promote the range, embracing partnering with influencers and content creators to offer them with a global platform.
The head of Asos Marketplace, Jo Hunt has said in a statement:
“Our much-loved Asos Marketplace boutiques are the perfect partners to help reimage these products into fresh, unique new pieces that will resonate with our customers.”
The boutiques
The Marcon Court Project
The Marcon Court Project is CEO of uncycled vintage threads. Their edit is full of spiced-up looks in crashing patterns that we didn’t even know we needed. This is your go to for big impact moments their punky co-ords and patchwork denim dresses were sure you’re going to love it.
Groovy Gal
Groovy Gal is all about funky, clashing statements and bold popping colours. If this sounds like a bit of you, you need to check out their reworking Collusion samples. Their collection is filled with animal print and trippy moments to help you get into that 70’s groove. The perfect fits for the festival season that is rapidly impending.
https://www.youtube.com/watch?v=KCCjFVkQmfk
By Ella Gutfreund