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Exam Preparation Guide: Adobe Campaign Classic Business Practitioner - Certified Professional AD0-E329

Introduction

The Adobe Certified Professional - Campaign Classic Business Practitioner exam guide provides potential candidates with information they need to prepare for the certification exam. This exam has been updated to include version 8 features.

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Exam Guide Sections

  • Minimum candidate experience
  • Intended audience
  • Exam information
  • Exam objectives and scope
  • Practice test
  • How to prepare for the exam

Minimum Candidate Experience

The candidate seeking to become certified as an Adobe Campaign Classic Business Practitioner has, at a minimum:

  • One year of foundational Campaign software experience (run a query, understand the toolkit that Adobe Campaign offers, translate business objectives into workflow, targeting and segmenting an audience, testing and sending a delivery, performance of delivery through ROI, impressions, visits, click-throughs, etc., import and export the list, analyzing monitoring logs and errors)
  • Hands-on experience setting up cross- channel, personalized workflows and sending deliveries
  • An understanding of digital marketing concepts and tactics
  • Basic understanding automation, metrics, and campaign tactics (capabilities around data management, cloud services, approvals, etc.)
  • An understanding of basic relational databases and of targeting queries in a campaign
  • Experience with basic HTML and personalization
  • Subscription service management (opt in/opt out)

Intended Audience

The exam is intended for candidates with experience in Adobe Campaign as a Business Practitioner at a junior level. Typical roles of candidates preparing for this certificate include:

  • Business consultant
  • Business analyst
  • Interaction manager
  • Campaign manager
  • Database marketer
  • Business practitioner
  • CRM project manager

Exam Information

  • Exam number: AD0-E329
  • Exam name: Adobe Campaign Classic Business Practitioner
  • Certificate level: Certified Professional
  • Available languages: English
  • Number of questions: 50
  • Formats: Multiple choice and multiple select
  • Duration: 100 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 32/50
  • Price: $125 USD / $95 USD (India)

Exam Readiness Self-Assessment

Take the online readiness questionnaire to check if your current experience matches with the minimum candidate qualifications.

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Exam Objectives and Scope

Section 1: Build a Campaign (29%)

  • Recognize the different Digital Marketing concepts and objectives
  • Identify and define key tool features and structure, in relation to the interface
  • Determine the appropriate delivery template with subdomain to use given Business Requirements
  • Identify the appropriate delivery preparation or personalization requirements given Business Requirements
  • Determine the correct target audience among profiles and analyze the results of the expected outcomes
  • Recommend and apply the correct campaign approval settings
  • Determine scheduling based on campaign requirements
  • Recognize where to locate delivery results or output
  • Differentiate between different error and warning types (delivery, campaign, and workflow level)

Section 2: Workflow Management and Platform Capabilities (16%)

  • Given a scenario, determine which workflow activities should be selected
  • Differentiate between campaign and technical workflows
  • Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
  • Identify the new capabilities and features of Campaign V8 compared to previous versions

Section 3: Data Operations (20%)

  • Determine how to modify columns within a view in order to test data/output
  • Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
  • Determine appropriate method to reconcile data, generate a complement, deduplicate, and import data
  • Given a scenario, identify which data enrichment rule should be used
  • Given a scenario, determine how to segment an audience and store as a list and cells
  • Given a scenario, determine the best method to export data to destinations by configuring them

Section 4: Delivery Configuration (28%)

  • Given a scenario, determine the correct delivery type
  • Given business requirements, determine how to create templates
  • Given business requirements, determine the correct delivery properties
  • Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
  • Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
  • Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
  • Indicate where/how to test delivery content and personalization
  • Differentiate among the various delivery states that occur during processing and apply actions

Section 5: Administration and Reporting (7%)

  • Identify common OOTB reports and where to access them
  • Determine which OOTB report is needed based on reporting requirements
  • Identify the Descriptive Analysis functionality inside Adobe Campaign
  • Given a scenario, apply the right authorizations to limit/allow access to Campaign objects

Sample Questions

The sample questions allow you to see the type and format of questions that you will encounter in the actual exam. There is no sign-on needed. The results of the sample test are not stored, and do not predict your actual test results.

AD3-E329 Adobe Campaign Classic Business Practitioner Certified Professional Sample Questions

  • Mark your answer in each question.
  • Use the link “Send Comments for this Question” to provide specific feedback.
  • Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
  • On the last question, click Submit Exam to submit all your answers.
  • Complete the short survey. Click Submit.
  • Click “Take Me to My Results” and then Review My Results to view your result details.

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Build a Campaign

Section 2: Workflow Management and Platform Capabilities

Section 3: Data Operations

Section 4: Delivery Configuration

Section 5: Administration and Reporting

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.

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