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Zoe Pearson Portfolio

Branding

Here are some past branding projects. Helping brands find their name, term, design, symbol and any other identifying features. I created all logos featured as well.

Marketing Example 1

These are some pieces I did while working with an Advertising Agency based in LA
These are some pieces I did while working with an Advertising Agency based in LA

Marketing example 2

Weeks of HAVOC is 2 weeks full of events programmed by the Activities Programming Board at VCU. I had the opportunity to lead the marketing and visuals for it. Above are a couple examples of some of the flyers I made so you can get a gist of the theme I created. I was able to lead a design group, build out a marketing/brand style presentation for them to follow when branding other assets for the series of events, promos and giveaways.
Weeks of HAVOC is 2 weeks full of events programmed by the Activities Programming Board at VCU. I had the opportunity to lead the marketing and visuals for it. Above are a couple examples of some of the flyers I made so you can get a gist of the theme I created. I was able to lead a design group, build out a marketing/brand style presentation for them to follow when branding other assets for the series of events, promos and giveaways.

Marketing example 3

I was on the creative team with an advertising agency and got the chance to create promotional marketing graphics for motion film, "Meet the Blacks 2". My graphics were pushed on their social page with a following of 51.1k followers.

MARKETING INVITES & SOCIAL CONTENT EXAMPLES

These are some additional pieces I did while working with an Advertising Agency based in LA.
These are some additional pieces I did while working with an Advertising Agency based in LA.

Posters/Flyers & Promotional Graphic Design

All photography is taken by Zoe Pearson. All layout design is by Zoe Pearson, excluding the magazine logos.

Logo Design

HelpingĀ in findingĀ and defining the identity of businesses and/or organizations.

2022 Senior Thesis

I am currently working with multi mediums including airbrush, wood, acrylic, vinyl, jean & metal. I am exploring using different mediums and using my resources to allow me to both practice and profit from this experience/project.
I am currently working with multi mediums including airbrush, wood, acrylic, vinyl, jean & metal. I am exploring using different mediums and using my resources to allow me to both practice and profit from this experience/project.
I am currently working with multi mediums including airbrush, wood, acrylic, vinyl, jean & metal. I am exploring using different mediums and using my resources to allow me to both practice and profit from this experience/project.
I am currently working with multi mediums including airbrush, wood, acrylic, vinyl, jean & metal. I am exploring using different mediums and using my resources to allow me to both practice and profit from this experience/project.
I am currently working with multi mediums including airbrush, wood, acrylic, vinyl, jean & metal. I am exploring using different mediums and using my resources to allow me to both practice and profit from this experience/project.

Photography

All photos shot on a Canon 60D.

Other Mediums

Acrylic paint. Procreate + Ipad Pro. Just a plain black Sharpie.

Created By
Zoe Pearson
Appreciate

Credits:

Zoe Pearson