Content Velocity the secret to delivering great customer experiences
Challenges
Do your creative teams need to:
Find more time to create great content?
Bring new campaigns and products to market faster?
Reach customers across channels and devices?
Create more relevant and personalized content than ever before?
The Pressure to Deliver
These challenges impact business globally. According to a recent IDC report:
of global creative directors are under pressure to create assets and deliver more campaigns, more quickly
are creating over 10x the assets today to support increasing channels, and
agree that personalization increases the need for more assets
We call this pressure to create and keep up "Content Velocity."
How does Adobe help?
Let FOX Sports, Uber and Sony Playstation tell the story for us...
Adobe Creative Cloud for enterprise
Solve the challenge of Content Velocity by giving your creative teams:
All the apps they need to design and communicate across any medium, format, or device
The cloud-based collaboration services they need to keep up with the fast made of modern collaboration,
The creative resources they need including stock photography, fonts, and resources so they don’t always have to start from scratch but can jumpstart their projects,
The security and license management features your IT team needs to move fast but do it in a secure way
Real Power, Real Productivity
But you don’t have to take our word for it. Pfeiffer Consulting recently completed a third-party benchmark study that revealed that CC Libraries are more than 7x faster than traditional creative workflows when doing everyday tasks such as updating colors, formatting text, and finding logos.
Pfeiffer Consulting conducted a separate study on workflows involving stock photography and found that Adobe Stock is 10x faster than traditional stock services.