3-2 DEMO Theme: Expressing the Change "From Ownership to Use"

From ownership to use

In recent years, there has been an increase in the number of subscription-based services (commonly known as "subs"), in which users pay a fee for the right to use a product for a certain period of time, rather than paying the purchase price for each product.

Behind the penetration of subs, there is an intersection of changing consumer values and innovation driven by technological progress. In this article, we will try to decipher the cultural and social changes through the service of subscription.