Reframing Care Work
The FrameWorks Institute, in partnership with PHI, Caring Across Generations and the Ralph C. Wilson, Jr. Foundation, has released a new report detailing the findings from year two of the Culture Change Project’s research into public thinking about care work. This report comes on the heels of President Biden’s recent declaration of April as Care Workers Recognition Month.
This sharekit is designed to help spread the word about this new research for those working either directly or indirectly in the care work space. We would greatly appreciate your support in bringing these resources to the attention of your members, constituencies, and other audiences.
RESOURCE TITLE & LINK
Public Thinking About Care Work: Encouraging Trends, Critical Challenges
To facilitate tracking the reach of these resources, please use the following bit.ly link(s): bit.ly/4387dmz
If you have any questions about this sharekit or concerns on how to access materials, please contact Jay’Len Boone (jboone@frameworksinstitute.org)
Promotional Messages + Graphics
HANDLES & HASHTAGS
- #CareCantWait
- #FairPay4HomeCare
- #CareWork
- #CareworkersRecognitionMonth
- Author(s) & Partners: @FrameWorksInst @PHInational @CaringAcrossGen @RCWJRF
GRAPHICS
SOCIAL MEDIA INITIAL PUSH
For initial post/tweet
Tweet
New research from @FrameWorksInst, @CaringAcross, and @PHInational shows that care work is still relevant to people despite the changing discourse around COVID-19.
How can we leverage this moment to solidify the importance of #carework and push for better conditions for care workers? bit.ly/4387dmz
FACEBOOK/LINKEDIN
Post 1
Research from the #CultureChangeProject is showing that care work remains both visible and important to people, despite a sharp decline in public discourse about COVID-19 in general. How should advocates and supporters of #carework use this window of opportunity to build public and legislative support for better working conditions? It starts with an understanding of public mindsets on care work.
For a closer look at how mindsets about care work have evolved and shifted over the last two years, check out this new report from the FrameWorks Institute, produced in partnership with PHI, Caring Across Generations and the Ralph C. Wilson, Jr. Foundation: bit.ly/4387dmz
Post 2
Quality care work is not just about a caregiver’s personality traits— it is intimately connected to working conditions and the broader economic and societal structures that shape the care environment. Our latest report on public mindsets about care work explores these connections and suggests directions for future narrative and communications efforts: bit.ly/4387dmz
SUPPORTING MESSAGES
For continued tweeting after the initial push.
Tweet 1:
The #COVID19 pandemic highlighted the importance of care work, but will this recognition last?
A new report from @FrameWorksInst, @PHInational, @CaringAcross and @RCWJRF explores mindsets on #carework and opportunities for communicators
Check it out HERE: bit.ly/4387dmz
Tweet 2:
Want to know how to talk about #carework? We must first understand how Americans’ currently think about it and how that connects to mindsets about the economy and structural oppression.
Check out this new report for more: bit.ly/4387dmz
Tweet 3:
Care work is essential and important, but how do we ensure that #careworkers receive the conditions and protections they need?
A new report on public mindsets about care work delves into this question and more. bit.ly/4387dmz
#CareCantWait
Tweet 4:
ICYMI: Care work is STILL top of mind for many Americans - NOW is the time to solidify its importance and push for better conditions and protections.
bit.ly/4387dmz | @FrameWorksInst @PHInational @CaringAcrossGen @RCWJRF
Tweet 5:
@POTUS has declared April as #CareworkersRecognitionMonth. As we celebrate, we must also keep working to build support for better working conditions.
Here’s the latest research on how Americans are thinking about #carework from @FrameWorksInst @PHInational @CaringAcrossGen | bit.ly/4387dmz
COPY FOR WEBSITE, BLOG, OR NEWSLETTER
President Biden recently declared April as Care Workers Recognition Month, but this month is about more than just giving care workers their much deserved flowers. It's time for us to develop a new narrative that pushes for better working conditions, higher pay, quality care and much more. The good news is that, according to new research, people generally view care work as important despite the changing discourse and relevance of COVID-19 in our daily lives—and there are organizations already leading the way.
Today, the FrameWorks Institute, Caring Across Generations, and PHI have released a new report: "Public Thinking About Care Work: Encouraging Trends, Critical Challenges,” which explores how the public views care work as the pandemic has become a smaller and smaller part of our daily livest. This report looks at how people situate care work within the economy, the need for better working conditions, and how thinking about care work is connected to thinking about structural racism.
As we continue celebrating care workers this month, let’s not allow this moment to pass without leaning into the work being done to transform public thinking on care work and push for better conditions and protections for care workers.
Check out the report here: bit.ly/4387dmz
###