News And Notes
As we wind down 2021, we had some lows and we have seen the highs. The strength and determination each of our locations has been a sight to see. We know it has been a tough go with COVID, and it seems it is going to be here to stay. Through it all, we salute each and every one of you. From our family to yours. We wish you a wonderful holiday season.
Inside The Numbers
November 2021 Top 5 Revenue Streams
Parties:
- Dublin: $ 32,094
- Stockton: $ 22,798
- Norterra: $ 21,682
- Riverside: $ 18,562
- Chino: $ 16,496
Food/Beverage:
- Appleton: $ 18,654
- Stockton: $ 14,243
- Norterra: $ 11,914
- Grande Prairie: $ 11,112
- San Jose: $10,554
Entries:
- San Jose: $ 39,795
- Riverside: $ 37,365
- Appleton:$ 36,508
- Stockton: $ 33,798
- Sutton: $ 28,567
Arcade:
- Grande Prairie: $ 18,834
- Norterra: $ 11,787
- Appleton: $11,639
- Sutton: $ 10,958
- Dublin: $9,877
Memberships:
- Norterra: $ 16,516
- San Jose: $ 15,185
- Dublin: $ 11,360
- Chino: $ 10,559
- Sandy: $ 10,414
Our Corporate Website is where you can place orders, submit warranty requests, grab “to go” marketing graphics and mingle with your fellow franchisees.
Also, check out our Franchise Blog, it has timely information and updates on training and development. The blog showcases the Red Napkin Tip. Jon Taffer, an industry giant in the service industry has his own insight into growing your business. Please check this regularly, as new content will be posted weekly to assist each of you succeed! Do you have your own tips and tricks? Please submit them and we can use it in a future issue.
Revenue Stream Spotlight
San Jose has done an incredible job bringing a fun and exciting playground to the town of San Jose. They have worked tirelessly through the pandemic to bring joy to the kids and parents there. The hard work has paid off, and they are consistently in the top 5 for many of the revenue streams of Luv 2 Play.
Neeraj and Sonia, keep up the fun and continue to bring the energy, joy and peace of mind to the guests you serve.
From Brandon’s World
New supplies are getting into the warehouse. We know there are many outstanding requests, and we are working as best we can to fulfill those orders. The sock replenishment has partially arrived. Large socks are now in stock. Please use the company portal to request your order.
Other supplies are coming in. We hope to have the full order in and ready to ship out by the middle of January.
We will be doing playground inspection checks throughout 2022. If you have an urgent matter, you can use the portal to reach out to Brandon or Edward. We will follow up with you in a timely manner. In addition, Edward will be getting hands on training in playground installations and repairs, to help speed up any repairs you might have in 2022.
From Sophia’s Desk
Marketing 101
SOCIAL MEDIA
We will have a content calendar live this week on SOCi for you to pick and choose posts that have been created/scheduled each month. Here is a quick guide to show you exactly how to post and choose the content that you would like to use. Not only can you utilize content that we have created/scheduled you can post your own items, too. We LUV that SOCi has integrated Canva to allow you to utilize items that you have already created or make something new. With a Pro Canva account you can utilize templates and modify. Please make sure if you are utilizing Canva to set up a Brand Kit to make it simple to apply our Brand Colors and Logos. If you need help with setting up your brand kit, check out this guide. Our logos are on Dropbox and I have provided our color palette below. When using our logo select a logo with a transparent background as this will look the best. When posting on Social choose quality over quantity. 4-5 posts per week is the sweet spot to be engaged, but it is better to post 3 great posts than 5 repetitive posts. Use a mix of promotions for what we offer (regular entry, membership, family fun pack, games, & parties), use user-generated content to share kids and families having fun, use fun post creating an engagement of favorite thing about your facility, use a quote, share an idea that is kid related, the options are endless.
REVIEWS
Start the year off by responding to every review within 24 hours, positive or negative. Responding to reviews can help increase your ranking when people are searching. You can respond to reviews for Facebook, Google, and Yelp all in the SOCi platform, plus they already have some smart responses you can choose from and mix it up, making it simpler than ever. Here is another great guide to start doing just that.
PRICE CHANGES
Are you planning to increase prices for the New Year? Don’t forget to send the changes this week so we have plenty of time to get the changes approved and to update admissions and menu graphics.
SOCI Reminder
You should have received an email with an invite (from SOCi noreply@meetsoci.com) and you probably have already begun to see notifications. If you cannot find this email please let me know and I can have it resent. As a reminder it is very important to be responding to reviews and posting to Google often to help increase your SEO. Below are directions for self-guided resources on how to use the platform. You may also schedule a time with me to review if you have questions https://calendly.com/luv2playmarketing/planning.
For more information on SOCI and other marketing programs, email Christina at christina@luv2play.com. Use our marketing portal on the corporate website to submit requests. We highly recommend using the company portal for your communication with our marketing department. This will help us give you the tools you need in a way that has accountability on both sides of the coin.
Party Central
Tips and Tricks from the Field!
Here are some tips and tricks, do’s and don’ts from our Party Director, Lacey Meadows. Questions? Please email her at lacey@luv2play.com, we are here to help and assist.
Training and Development Corner
Ongoing Sales and Operation Training Available
With the seasonality of our playgrounds, one of the ways you can set a plan in. For questions, please email me at edward@luv2play.com and I will be happy to elaborate or offer one on one or group training.
2022 will bring new challenges and expectations as COVID-19 becomes endemic. How we approach this will be based on city and state regulations. We encourage you to stick to the middle, and follow any mandates that come down.
I will be doing site visits to all locations periodically throughout the year and will be working with the corporate team to bring back our national convention in the 4th quarter of 2022.