Project
Aerie Ambassador Program
Each year, Aerie partners with women to represent the brand and empower girls everywhere. This past year, the program was scaled up significantly and included 100 women across the nation!
Process
Each ambassador receieves product before its release and is invited to the ambassador summit in addition to other perks like discount codes, styling, etc.
Select group of ambassadors
Create and order outfits
Package and send gifts
Plan
After working with the marketing team to select ambassador program participants, I went on to American Eagle's supply chain management software to select and order 100 unique outfits...one for each ambassador.
Production
Once the outfits arrived, I packaged each one with a handwritten note thanking ambassadors for helping us to positively promote the brand.
