The designer's professed goal has been to "make a woman look sexy, beautiful, to make her legs look as long as [he] can" (Louboutin). Louboutin’s artistic evolution has been enriched through his love of travel. His taste for the exotic, interpreted to reflect his inimitable aesthetic, makes its appearance in the designs of his shoes and bags season after season. Equally, his passion for the arts - from landscape architecture to cinema - continues to fuel his imagination. The most recognizable proclamation of the Christian Louboutin brand is the red leathers soles on his shoes that are a statement for all to see and act as a logo for the company.

Losing its Aura?

Louboutin is still at the top of the list for luxury footwear and will most likely stay there for a period of time. The only problem that is currently facing this company is the launch of the beauty division. Most believe that this new extension will be just as successful as the rest of the company; however, some have reservations about the launch not being properly on brand as the famous red-bottomed shoes. “If the brand extension is not perfectly aligned with the core brand, it can result in brand dilution or damage to the core brand” (Carr). Another fall back that has come upon the Christian Louboutin Company would be the plagiarism of other premium brands like Zara copying the trademark color scheme of their products. The crimson sole that the company uses for its footwear has recently showed up on the runway of Yves Saint Laurent and in the stores of Zara, prompting a lawsuit to both companies. Although the color is patented, Louboutin lost both litigations due to their shoes being seen as a higher luxury product and that there is no comparison to the other knockoffs. This may seem like a compliment to the company, but if regular people can purchase copied versions at a lower price, then the dream of owning a pair of Louboutins is crushed.