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Patrick Wilkey

Artist Statement

Gazzmo Joe is a coffee flavored cocktail mixer. Preliminary branding work includes the development of a wordmark logo and character mascot. As part of an ongoing campaign, packaging and other branding elements are planned. Shown here are final designs as well as examples of development sketches.

Gazzmo Joe Mascot Illustration, black pencil on paper, 2022
Gazzmo Joe Character Mascot Development (angle and composition studies)
Gazzmo Joe Logo, digital, 2022
Gazzmo Joe Logo Sketches and Design Development

Credits:

Patrick Wilkey