Exam Preparation Guide: Adobe Commerce Business Practitioner - Expert Certification AD0-E708
Introduction
This study guide provides interested candidates with detailed descriptions and recommendations for preparing to take the Adobe Certified Expert – Commerce Business Practitioner exam.
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Exam Guide Sections
- Minimum candidate experience
- Intended audience
- Exam information
- Exam objectives and scope
- Readiness self-assessment
- Online practice test
- How to prepare for the exam
Minimum Candidate Experience
The Commerce Business Practitioner is considered an intermediate level role and has approximately 3 years of hands-on Commerce experience and a broad understanding of the e-commerce experience.
Defined by a team of subject matter experts, the recommended minimum qualifications are below. The recommendations are not required to attempt the exam. A free practice test and a readiness assessment are available within this guide to help candidates assess their knowledge.
Generally, the partner who is ready to pass the Adobe Certified Expert – Commerce Business Practitioner exam has experience in:
- Digital marketing: SEO, CMS, sales techniques like cross-selling and up-selling, understanding Google Analytics, email templates
- Security, compliance, and privacy laws, such as PCI, GDPR, ADA, CAN-SPAM, PSD2
- Sales/marketing strategies like omnichannel and multichannel
- Experience in project management, requirements gathering, integration flows, general e-commerce laws, software development methodologies, and monitoring
- Understanding of business, commerce/e-commerce, and logistics
- Basic understanding of customizable applications, cloud, and server infrastructure
- Modern e-commerce terminology
The candidate should be comfortable using the following technologies:
- Adobe Commerce - version 2.4
- Analytics and performance tools: Google Analytics, tag manager, SWAT, New Relic, Fastly, Google Lighthouse
- Security tools: PCI compliance, ADA, GDPR, etc.
- Cloud or on-premise architecture
Intended Audience
Typical roles or titles of candidates preparing for this certificate include:
- Business Analyst
- Commerce Strategist
- Consultant
- Technical Project Manager/Technical Account Manager
- Application Architect/Solution Architect/Specialist
- Agency Admin/Director/Manager/Consultant
- Digital Marketing Director/Manager/Developer
Exam Information
- Exam number: AD0-E708
- Exam name: Adobe Commerce Business Practitioner
- Certificate level: Certified Expert
- Status: Active
- Available languages: English
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 100 minutes
- Delivery: Online proctored (requires camera access) or test center proctored
- Passing mark: 31/50
- Price: $225 USD / $150 USD (India)
Exam Objectives and Scope
Section 1: Core Features/General Configuration (46%)
- Identify the features of Adobe Commerce Open Source Edition and Commerce Edition
- Distinguish the differences between all editions of Adobe Commerce products
- Determine how to utilize product types and their features to meet customer requirements
- Interpret requirements and mock ups to determine if they can be met with native functionality
- Demonstrate knowledge of the admin panel and the location of common features
- Demonstrate the ability import/export Adobe Commerce entities
- Understand how to natively configure cart and checkout
- Evaluate the native available shipping methods in Adobe Commerce and how they apply to common use cases
- Understanding the ways to create and publish stylized content using the Adobe Commerce CMS features including PageBuilder
- Using native tools to manage the order life cycle
- Demonstrate the ability to configure the various gifting options (gift cards, gift wrapping, give messages)
- Configuring and modifying transactional emails
- Explain the customer self service and loyalty program native features in B2B
Section 2: Merchandising (10%)
- Demonstrate the ability to create promotions to meet specific business criteria and how it determines final pricing
- Demonstrate ability to manage categories and products
- Understand the different pricing configurations and how they affect the final price
Section 3: Digital Marketing (4%)
- Recommend best practices for SEO using native features
- Assess common metrics in Google Analytics and BI
Section 4: Add-on Modules and Additional Products (18%)
- Describe the B2B functionality and how it relates to common B2B scenarios
- Apply business requirements to suggest a solution using MSI
- Explain the advantages and how to use BI to the Adobe Commerce solution
- Distinguish the differences between native search and LiveSearch
- Apply business requirements to determine how to apply taxes, duties and exemptions in a B2B environment
- Understand how to apply tailored pricing to a B2B customer
- Understand the differences between Adobe Commerce native product and Adobe Sensei product recommendations
Section 5: Systems Architecture (10%)
- Evaluate requirements to determine which websites, stores, and store view are necessary
- Identify and analyze performance metrics to make improvements
- Understand the available methods to integrate external system with Adobe Commerce
- Differentiate between headless approaches and traditional
Section 6: Compliance/Security (12%)
- Demonstrate how to secure the Adobe Commerce data access with roles and permissions
- Understand basics of compliance for privacy laws and payment security
- Explain common security aspects of an Adobe Commerce project
- Understand the basics of tax laws and how to configure
Readiness Self-Assessment
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.
Practice Test
We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.
Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).
How to Prepare for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:
Section 1: Core Features/General Configuration
- Commerce merchant documentation
- Understanding Product Types
- Customer Management
- Create a product
- Admin menus
- Data grids
- Store settings
- Introduction to stores and purchase experience
- Introduction to Admin systems: Operation management
- Import and export products
- Data transfer
- Shopping cart
- Checkout
- Shipping and delivery
- Order management and operations
- Gift cards
- Gift card product
- Gift options
- Email communications
- Email templates
- Introduction to B2B for Adobe Commerce
- Reward and loyalty programs
Section 2: Merchandising
- Promotions
- Product categories
- Category positioning
- Product settings
- Attributes
- Attribute sets
- Simple products
- Configurable attributes
- Layered navigation
- Introduction to catalog management
- Advanced Pricing
Section 3: Digital Marketing
- Introduction to Commerce merchandising and promotions
- SEO overview
- Getting Started with Business Intelligence (webinar recording)
- Google site tools
- Business Intelligence Tools
Section 4: Add-on Modules and additional products
- B2B Features
- Introduction to B2B for Adobe Commerce
- Managing Inventory
- Introduction to MBI
- Live Search
- Search engine prerequisites
- Taxes
- Working with Shared Catalogs
- Adobe Sensei Powers Magento Product Recommendations
- Introduction to Product Recommendations
Section 5: Systems Architecture
Section 6: Compliance/Security
- Users and roles
- Role scopes and permissions
- Permissions
- Store Privacy Policy
- Security and compliance
- Security
- Tax guidelines by country
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content in this exam guide is subject to changes and updates. Last update January 2023.