When I started at Goodnight Fatty, the primary focus of our website was to take our audience through the journey of my bosses creating and growing the company.
While simple and effective, I saw potential to transform the website into a design-driven experience that better reflected our growing company's values.
Original Website
Online Ordering Era
During the COVID-19 pandemic in 2020, Goodnight Fatty thrived because of our pivot to focus on online ordering and contactless deliveries. In addition to being a major part in developing our online order form and in-house delivery service, I was tasked with redesigning our website to better explain our product offerings and services.