Exam Preparation Guide: Adobe Analytics Developer - Certified Expert AD0-E209

Introduction

The Adobe Certified Expert - Analytics Developer exam guide provides potential candidates with information they need to prepare for the certification exam.

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Exam Guide Sections:

Minimum candidate experience
Intended audience
Exam information
Exam objectives and scope
Readiness self-assessment
Online practice test
Preparing for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to to pass the Adobe Analytics Developer Expert exam is an implementation consultant in a hybrid role with about 2 years’ experience in Adobe Analytics implementation. The candidate acts as the bridge between IT and the business, translates the business requirements into a technical solution (SDR), and based on requirements provided by the analyst, understands which type of variable is needed, where and how to collect the data, design the data model (data layer), configure and maintain the tag management solution. The Analytics Developer rarely implements the tags on the page; instead, they are implemented by IT or the system integrator.

The candidate should be familiar with the following tools and environments:

Tools

Adobe Experience Platform Launch (Adobe Launch)
Debugging tools relevant to Adobe Analytics (Packet monitor such as Adobe Debugger, browser developer tools, Charles)
Adobe Analytics Admin console report suite settings
Basic Workspace knowledge
Web development tools, code editor and mobile debugging tools
Adobe Auditor
Processing rules
Classification rules – regex-based classification rules
JavaScript errors
Basic understanding of the available Adobe Analytics related APIs
Adobe I/O integration

Environments

Front-end web development environments
Knowledge of mobile application (limitations and differences, e.g., why it is different than web)
The field of digital marketing
Minimal knowledge of backend development environments including PC, Mac, Android/iOS operating systems (basic operations, not development)

Intended Audience

Typical roles of candidates preparing for this certificate include:

Implementation Specialists/Engineers
Developers
Architects

Exam Information

Exam number: AD0-E209
Exam name: Adobe Analytics Developer
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 120 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 31/50
Price: $225 USD / $150 USD (India)

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Exam Objectives and Scope

Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)

Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
Demonstrate understanding of Adobe Launch
Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem

Section 2: Strategy and Design based on a Solution Design Reference (SDR) (6%)

Interpret a Solution Design Reference to develop efficient code for data capture
Use the Tech Spec for populating data objects

Section 3: Analytics Implementation and Configuration (36%)

Determine which environment to deploy Adobe Analytics Code
Execute a minimal deployment code for Analytics tracking
Configure various components within Adobe Analytics UI
Configure Adobe Analytics report suite and variable settings
Utilize a data layer within a deployment
Execute advanced tracking features such as link tracking and product strings

Section 4: Tag Management Systems (20%)

Enumerate requirements to deploy Adobe Experience Platform Launch in Adobe Analytics
Apply processes to configure website tagging with Adobe Launch
Enumerate requirements to enable extensions and Adobe Launch
Create rules and data elements

Section 5: Mobile Services (8%)

Apply processes to configure and execute a base pre-deployment code for mobile
Demonstrate understanding of processing rules and mobile services

Section 6: Testing, Validation, and Troubleshooting (20%)

Troubleshoot JavaScript errors
Troubleshoot Adobe Analytics variables
Recommend testing and debugging best practices
Troubleshoot an Adobe Analytics server call across its lifecycle (i.e. from beacon request to showing up in the report)

Readiness Self-Assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Online Practice Test

We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.

Go to the Adobe Credential Management System to launch a practice test.

Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem

Section 2: Strategy and Design based on a Solution Design Reference (SDR)

Section 3: Analytics Implementation and Configuration

Section 4: Tag Management Systems

Section 5: Mobile Services

Section 6: Testing, Validation, and Troubleshooting

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.

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