Marketing Analytics Positioning

Overview

Our group analyzed 1,000 Glassdoor reviews from Apple workers using the IBM Watson Natural Language Understanding (NLU) text analyzer. Using the keywords provided by NLU, our group will develop a positioning strategy that Apple should follow based on the data reviewed.

Files

The following links are to the raw data our group collected, the analyzed data, a presentation featuring important information, and a write-up of our group's insights regarding the collected data.

Analyzed Data

Presentation

Write-Up

MKTG 443: Marketing Analytics

Appreciate

Credits:

Created with images by Bits and Splits - "Office work desk and lamp" • Sacher - "A vintage pile of five old brown leather books with eye glasses on a wood table."