Are the apps on your phone causing you to become glued to your screen? If so, it may not be entirely your fault! A new study has recently emerged paralleling many aspects of gambling to the ever so popular game of Candy Crush.
If you're not familiar with the colorful world of Candy Crush or its new found popularity, enjoy this brief introduction.
Knowing you came up just short of your goal instills hope that with “maybe just one more try” you could be successful. But there never really is a true win, is there? While each level up may elicit temporary satisfaction, no win will ever be fully satisfying until the game has been beaten.
Which, in Candy Crush, means completing over 3,000 levels, an ultimately unattainable feat, as more levels are being added as game popularity increases.
Not only did players in the study report feeling more frustrated after a near miss, but the time between a finished game and the initiation of a new one was shorter than after a regular win or loss.
Near miss outcomes caused a significant elevation in heart rate when compared to simple wins and losses. These studies have been replicated with different mechanisms of conventional gambling and the same general results were observed.
Is it these psychological and physiological responses that eventually cause a spiral into addictive behaviors such as an increase in playing time to achieve the same desired level of excitement? Can these similar uncontrollable responses and tendencies observed in Candy Crush players be categorized as the foreshadowing for addictive behaviors?
The largest difference between the two is the looming monetary reward associated with gambling, versus having no tangible reward at stake in Candy Crush. But it may be the designs of these games that keep us wanting more in both cases.
Knowing this, where do the makers of apps such as Candy Crush draw the line between the need for participation and revenue from a game and intentionally promoting addictive behaviors?
Citations:
- Larche, C. J., Musielak, N., & Dixon, M. J. (2017). The Candy Crush Sweet Tooth: How “Near-misses” in Candy Crush Increase Frustration, and the Urge to Continue Gameplay. Journal of Gambling Studies, 33(2), 599–615.
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