Here's a collection of a few projects that I've done or been apart of!
Responsible for the overall online presence for historic and local New Orleans bar
I manage and create social media campaigns, pictures, videos, review responses, and monthly analytics. This job has allowed me to hone in on my skill of overall digital management, content creation, and strategy.
Click here to see the Facebook page.
The final assignment in my marketing social class was to create a marketing pitch for a well- known local brand, Cola Cao, in Barcelona, Spain.
The company wanted a unique and fresh approach to how a UTZ certification can be marketed to strengthen trustworthiness with their current consumers; while reaching new audiences who buy products based on the brand's sustainability efforts. Together with six other international students, we conducted market research and created a campaign.
My main objectives: Client background- the current status of the brand and its place in the consumer's mind. As well as, research and creation of new buyer personas.
We presented our idea to the head directors of the company, to see our work click here!
I have managed the Digital Marketing campaigns for a downtown condominium complex, The Saxony, from May 2018 till August 2019.
I was able to solidify their brand locally and nationally through online marketing strategies like social media, direct mail campaigns, blogs, outreach, and content creation. The Saxony's objective through social and conventional marketing was to build awareness and forge the building into the market to bring in sales through lead generations.
This video was produced by me using drone footage, and final cut pro.
Side Project: @jcfcuts
I restrategize the branding and Instagram presence of a local barber's business page. His goal was to increase his brand's awareness, and increase clientele.
Over the course of two weeks, we strengthened his Instagram platform with photo content, and created clientele generated campaigns.
I'm proud to say even artist Mike Posner has reached out to him to through Instagram to get a cut!
Instagram: @jcfcuts
Credits:
Created with an image by Karine Germain - "untitled image"