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Cole shaffer BACKCOUNTRY SKIER

About

Born and raised in Salt Lake City, the Wasatch Mountain Range has been Cole's playground for his entire life.

Cole's passion for skiing, particularly Big Mountain and Freeride, goes beyond a mere hobby or recreational activity. For him, skiing in the vast mountains has become a spiritual experience, a way to connect with something greater than himself. The immense scale of the mountains empowers him to push his limits and discover his true potential.

One of Cole's greatest passions is sharing his love for skiing with others. He is charismatic on social media, documenting his skiing adventures, sharing tips and tricks, and highlighting the beauty of the mountains so he can inspire and motivate others to embrace their own passions and embark on their own personal journeys.

Sponsors

Montec

Pret Helmets

Insta360

Hinterland Skis

SOCIALS OVERVIEW

Total Audience Size: 168.5K

6-Month Total Viewership: 20.4M

6-Month Total Audience Growth: +21K Followers

TIK TOK

Instagram

brand partnerships

Client: JBL

Brief: Create a 30-second ad for the JBL Endurance Peak 3 showcasing using the product in the outdoors.

Reach: 1M

Engagement Rate: 2.25%

Copy: #ad The battery on these are crazy, and the case recharges the earbuds to use for up to 50 hours. The buds are waterproof as well which comes in handy when skiing, but they fit super secure so the odds of them falling in the snow aren’t likely 🤙 @jblaudio #EndurancePeak3

Client: Every Man Jack

Brief: Create a 15-second ad highlighting EMJ body wash.

Reach: 12.2k

Engagement Rate: 6.72%

Copy: @everymanjack will take care of you, so you can keep being epic. #ad #outdoors #adventure #skiing

FUTURE PROJECTS

The Powder pilgrim

Living off the grid in his converted minibus, Cole Shaffer travels across North America hunting the best powder and shredding with friends.

  1. Salt Lake City
  2. Jackson Hole
  3. Lake Tahoe
  4. Seattle
  5. Whistler
  • 5-part YouTube series
  • Regular skiing and travel updates on Tik Tok and Instagram