About
Born and raised in Salt Lake City, the Wasatch Mountain Range has been Cole's playground for his entire life.
Cole's passion for skiing, particularly Big Mountain and Freeride, goes beyond a mere hobby or recreational activity. For him, skiing in the vast mountains has become a spiritual experience, a way to connect with something greater than himself. The immense scale of the mountains empowers him to push his limits and discover his true potential.
One of Cole's greatest passions is sharing his love for skiing with others. He is charismatic on social media, documenting his skiing adventures, sharing tips and tricks, and highlighting the beauty of the mountains so he can inspire and motivate others to embrace their own passions and embark on their own personal journeys.
brand partnerships
Client: JBL
Brief: Create a 30-second ad for the JBL Endurance Peak 3 showcasing using the product in the outdoors.
Reach: 1M
Engagement Rate: 2.25%
Copy: #ad The battery on these are crazy, and the case recharges the earbuds to use for up to 50 hours. The buds are waterproof as well which comes in handy when skiing, but they fit super secure so the odds of them falling in the snow aren’t likely 🤙 @jblaudio #EndurancePeak3