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PEPFAR at 20 Social Media toolkit

Throughout 2023, the Global AIDS Policy Partnership (GAPP) will be highlighting key milestones related to the 20th anniversary of the President’s Emergency Plan for AIDS Relief (PEPFAR). Exactly two decades ago, on March 17, 2003, PEPFAR was introduced in the United States House of Representatives, paving the way for the initiative to become one of the most remarkable global health successes of our time.

GAPP produced the following social media toolkit in recognition of PEPFAR’s incredible, lifesaving impact and its strong, bipartisan support. We welcome you, as champions and supporters of the program, to share this content on your social media platforms during key moments including this week's anniversary of the House's approval of PEPFAR.

COPY: 20 years ago this week, @PEPFAR, the largest effort by one nation to combat global #HIVAIDS, was introduced in the U.S. House of Representatives. Two decades later, the initiative is an enormous bipartisan success story. #PEPFARat20 #PEPFARAnniversary
COPY: For the past two decades, @PEPFAR has been a signature component of the U.S. response to #HIVAIDS, enabling the world to make enormous progress. Join us in celebrating this important milestone! #PEPFARat20 #PEPFARAnniversary
COPY: Through @PEPFAR, U.S. global health leadership has shown what is possible when we join forces to address a public health crisis. #PEPFARat20 #PEPFARAnniversary #HIVAIDS
COPY: #PEPFAR is not only the largest commitment by any nation to address a single disease, it is also a great bipartisan success story. That’s worth celebrating! #PEPFARat20 #PEPFARAnniversary
COPY: This year, we are celebrating 20 years of @PEPFAR! In a new video series, hear directly from partners around the world about the organization's impact. https://bit.ly/PepfarAt20 #PEPFARat20 #PepfarAnniversary #HIVAIDS