Project
Health Action Council Thought Leadership Campaign
Process
I lead a team of digital marketing specialists in order to create a thought leadership campaign for the Health Action Council, a national health organization.
Content audit
Project proposal
Repurpose content
Plan
The team began to turn existing content into shorter, simplified versions that could easily be shared across all platforms. These included an array of white papers, blog posts, presentations and much more.
Production
14 infographics
6 videos
53 social media posts
2 pillar page staging sites
The Thought Leadership Campaign we created for the Health Action Council will be leveraged when the organization develops their new website.
Account Executive, Digital Marketing Clinic
- Lead team of marketing specialists to develop & deliver marketing strategies for real-world clients
- Design inbound marketing strategies & campaign plans to increase business for clients
- Serve as main liaison between Digital Marketing Clinic & clients
- Train clinic students & representatives from local businesses on digital marketing tactics
- Assist the Director of the Clinic with special projects, including community relations & student recruitment
Credits:
Created with an image by Andrew Neel - "There is no substitute for hard work. ― Thomas A. Edison"