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Southern Miss Business November 2022 Newsletter

Minding Our Business

A monthly article written by Dean Becton

Skill Gap, Will Gap, or Both

As most of us know, competition for talent is fierce. Everywhere I turn, I hear employers are struggling to fill all their job openings. Regardless of industry and job type, the problem is pervasive. One explanation for this issue is a mismatch between the skills employers need and the available skills in the labor market. Many employers assert that the current workforce does not possess many of the needed skills. A U.S. Chamber of Commerce study reported that 74% of hiring managers believe there is a skill gap in the current labor market with 48% suggesting that applicants lack the skills needed to fill open jobs. The skill gap is multi-faceted; workers lack both interpersonal/soft skills and technical/hard skills. This is not a new phenomenon either but very little has been done to address it. Aside from being inconvenient, the labor shortage and skills gap is expensive, expected to equate to a total loss of $8.5 trillion by 2030 according to PwC. Outsourcing and AI can address some of these needs, but most of them will have to be addressed in other ways.

Another possible explanation for this problem is the low unemployment rates we have seen in recent years. However, the unemployment rate is a misleading statistic. A few years ago, we had historically low unemployment rates which were described as "full employment" while there were around 7 million Americans not working. That doesn't seem to jibe but you must understand how the unemployment rate is calculated. Who is not counted in the unemployment rate? Those individuals who are unemployed and have not looked for work in the past four weeks are not counted in the unemployment rate. In the U.S., the unemployment rate only takes into consideration those in the labor force, which are people that are working or not working but actively seeking work. Those who are not seeking work include working aged individuals who are retired or disabled, but it also includes a growing number of people who have opted out of the labor market for a variety of reasons. There are simply too many people who are not interested in employment. This has been an issue for decades, but the pandemic seems to have exacerbated the problem. The labor shortage is likely to get worse as Baby Boomers continue to retire in droves and we begin to see the results of decades of slowed U.S. population growth.

So, while there are significant skill gaps, there also appears to be a mismatch between the talent companies need and the number of workers willing to supply it. As a result, addressing this complex challenge will be difficult and require a multi-pronged approach. Traditional levers used to attract and retain employees shouldn't be abandoned but we must identify new ways to engage the large pool of potential employees who have shunned traditional employment in recent years. While total compensation is generally important to everyone, employers will need to find ways to appeal to desires for career development and advancement, meaningfulness of work, workplace flexibility, and a supportive workplace where concern for everyone's health and well-being is apparent. There is no magic bullet solution to these challenges and organizations will have to tailor their approaches to their unique values and culture. What are you and your organizations doing to address these challenges?

2022 Entrepreneur of the Year

Jonathan Jones

Jonathan Jones was recognized as the 2022 Boardman Distinguished Entrepreneur of the Year this month by Southern Miss Business. Jonathan is the CEO of Jones Capital, and is constantly pursuing personal and professional growth through mentorship, affiliation with industry associations, and continual learning.

In 2001, the College of Business and Economic Development created the Entrepreneur of the Year to showcase success in business and industry, expose our students and faculty to nationally recognized entrepreneurs, and spotlight our focus on entrepreneurship as an academic endeavor. This award is open to all who have endeavored into the world of entrepreneurship and demonstrated the drive and integrity to become successful.

The Hatchery Wraps Up the Semester with a Bang!

2022 Golden Idea Pitch Competition

The Hatchery's fall calendar culminated in November with several high-impact opportunities for our Southern Miss community and beyond to practice entrepreneurial thinking.

Golden Idea Mixer

The Hatchery kicked off the month by hosting the Golden Idea Mixer, bringing together local business leaders and mentors for a fun, high-energy speed networking event with the Top 25 semifinalists in this year's Golden Idea Pitch Competition. The Top 11 student ideas emerged to advance to Golden Idea Weekend–the competition series' third and final round. This year's Top 11 finalists came from all across campus, representing a diversity of programs ranging from Anthropology to STEM Education. Student teams identified problems and gaps in topics like solar energy, food services, recycling and sustainability, video streaming services, on-campus transportation, rural community development, and peer-to-peer sharing.

Coffee w/ an Entrepreneur

The final Coffee w/ an Entrepreneur session of the semester featured local real estate developer and investor John Adcock. John's startup story, describing his journey to becoming Founder and CEO of ECCE Companies, inspired several participants to seek his input on their personal aspirations in real estate-related ventures. It was the perfect bookend to the fall series of dynamic and diverse guest entrepreneurs, which featured River Prince of Prince Sign Co., Katie Dixon of The Birdhouse Cafe, Tommy Teepell of Grin Coffee, and Joe Mordica of VOXO.

Southern Entrepreneurship Program (SEP) Arrive

The Southern Entrepreneurship Program (SEP), a statewide youth entrepreneurship initiative led by The Hatchery, revived its annual face-to-face summit after two years of virtual programming. SEP Arrive 2022 served as the program's 16th annual kickoff and gathered 150 high school students and educators ranging from Noxubee to Harrison County for an experiential look at entrepreneurship across Mississippi.

Golden Idea Weekend

The Golden Idea Pitch Competition's third and final round consisted of a first-ever opportunity designed to help prepare finalists to launch their ideas in less than 48 hours. The design of this experience was to support the launch of our students' top ideas by surrounding them with appropriate resources, mentorship, and seed funds. Thursday evening began with the Top 11 finalists pitching their ideas and petitioning the audience for resources and skills to support their progress over the weekend. Friday consisted primarily of one-on-one coaching with mentors and a variety of activities to help students validate and advance their ideas. The grand finale of the weekend and competition series was held Saturday morning as students presented their final pitches to a panel of judges and live audience.

Golden Idea Pitch Competition 2022 Winners

Candace King, a Ph.D. candidate in STEM Education, brought home the 1st Place award of $2,500 to help fund purchase orders for her conversation-starting card game “Quonvo,” designed to mitigate the COVID pandemic's impact on grade school children's social skills.

MaryKatherine Wilkinson, a freshman studying anthropology, proudly earned 2nd Place and a $1,500 award to fund the initial development of the Lula Rich Foundation, a nonprofit destined to revitalize rural communities in Mississippi and grant broader access to services like healthcare and education.

Mona Fendereski, a Ph.D. candidate in Cell and Molecular Biology, earned 3rd Place and was awarded $1,000 to support the launch of her online rental platform that leverages today's sharing economy to turn underused personal items into opportunities for side income.

Southern Miss Business at Society for Marketing Advances Conference

Southern Miss Business was involved in 10 presentations given at the Society for Marketing Advances (SMA) conference in Charlotte, NC this month. Drs. Ayse Banu Elmadag, Kristina Harrison, Wei Wang, and Marco Wolf attended the conference along with two Honors College students, Landon McFarland and Robbie McDonald. Below is a list of presentations given at the conference:

  • It's who I am! Political identity centrality and "cancel culture" proclivity, presented by Riannon M. Mesler, Mingnan Nancy Shen, Katharine Howie, Jennifer Chernishenko, and Jessica Vredenburg.
  • The grand college football team entrance: Comparing spectators and football players engagement and satisfaction, presented by Elizabeth Jones and Alison Fridley.
  • Enjoying another's misfortune: The effects of perceived schadenfreude in customer-to-customer dialogue during social media service recovery, presented by Todd Bacile, Ayse Banu Elmadag, and Mehmet Okan.
  • Cross-sectional experiential learning in marketing education, presented by Chris Croft and Wei Wang.
  • Determining patient satisfaction and well-being in dental healthcare: Expanding theoretical models through grounded-theory methods, presented by Kristina Harrison.
  • Analyzing the effects of classroom design on student mental wellbeing: A case study, presented by Robbie McDonald and Gallayanee Yaoyuneyong.
  • Service technologies as service agents: When customer experiences are negative Presented by Ayse Banu Elmadag, Wei Wang, Kristina Harrison, and Mehmet Okan.
  • Consumer affinity: Theory, measurement, outcomes and effects, presented by Wendy Ritz and Marco Wolf.
  • Influence of other customers' race on customers' perception of health services, presented by Ayse Banu Elmadag, Gallayanee Yaoyuneyong, Brigitte Burgess, and Mehmet Okan.
  • The stigma of disabilities: Frontline employees and service types, presented by Landon M. McFarland and Joanne Cao.

Additionally, the presentation entitled "Service technologies as service agents: When customer experiences are negative" by Ayse Banu Elmadag, Wei Wang, Kristina Harrison, and Mehmet Okan received the Best Paper Award in the "Tourism, Hospitality, Food, Music & Sports Marketing" catagory.

Business Faculty Receive ACUE Certifications

Congratulations to Dr. Brigitte Burgess, Dr. Chris Croft, Dr. Sharon Rouse, Jamie Gavin, Dr. Brandon Allen, Dr. John Kmiec, Dr. Dana Hart, Dr. Melinda McLelland, Dr. Alison Fridley, Dr. Kristina Harrison, and Dr. Jennifer O'Sullivan who earned a variety of ACUE certifications this semester!

The ACUE Faculty Development Institute at Southern Miss is an intensive professional development program offered to enhance teaching practices. The Association of College and University Educators (ACUE) was founded by leaders in higher education to advance instruction, support college educators, and promote student success. ACUE helps colleges and universities achieve their goals for students through innovative faculty development partnerships and a research-based Course in Effective Teaching Practices.

Southern Miss Business Hosts Webinar Featuring Dillard's Executives

During the month of November, Alexandra Dillard, vice president and general merchandising manager, and AnneMarie Dillard, vice president of online experience and digital marketing, joined us virtually for a webinar about Dillard Department Stores, Inc. A group of panelists asked a series of questions pertaining to a variety of student interests. The panel consisted of Dean Bret Becton, Executive-in-Residence Mark KillingsworthDr. Brigitte Burgess, associate professor of merchandising, and Dr. Katie Howie, assistant professor of marketing.

USM Delta Sigma Pi Chapter Receives Impressive Award

The Southern Miss Delta Sigma Pi chapter, Gamma Tau, has captured a prestigious “Provincial - Outstanding Financial Operations for a Collegiate Chapter” award presented by the national Delta Sigma Pi office. The USM chapter is one of five to be recognized with Provincial awards.

I couldn’t be prouder of the Gamma Tau chapter of Delta Sigma Pi. In addition to the engagement challenges due to the COVID pandemic over the last couple of years, the chapter has also faced inherited financial struggles. However, the dedicated leadership team and members persevered to become the active, vital chapter they are today. This award is 100 percent due to their commitment to Delta Sigma Pi and the values of the organization,” said Amy Yeend, Assistant Dean of Professional Development and Career Services, Delta Sigma Pi advisor.

Dr. Katie Howie interview with WLOX

Dr. Katharine Howie, assistant professor of marketing at Southern Miss, was recently interviewed by WLOX News about her research regarding brand activism and its connection to cancel culture.

Business Alumni, What's New With You?

Southern Miss Business Alumni, we want to hear from you! Do you have good news to share? Maybe you got a new job, earned a promotion, or won an award! Share your good news with us so we can help celebrate you. We encourage you to share these things with us so we can include this in future newsletters. Click the link below to fill out the form.

Created By
Ana Cortes
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