THIS WORLD MALARIA DAY, LET’S #FIGHTFORWHATCOUNTS
This World Malaria Day, (25th April), is an opportunity for the global community to come together and take united action to keep malaria high on the global health agenda. We want to communicate the URGENCY of the situation, as well as share our OPTIMISM for what we can achieve together, IF WE ACT NOW.
The World Malaria Day 2022 theme, ‘Advance Equity. Build Resilience. End Malaria.’, will raise awareness of the urgent need for action and targeted scale up of existing and new tools, such as the RTS,S vaccine, data-led strategies and investment in transformative tools.
Most importantly, as a global community, we want to call on countries to meet the Global Fund’s Seventh Replenishment target of at least USD$18 billion to fund malaria, AIDS and tuberculosis programs from 2024-2026. A fully replenished Global Fund will help us accelerate progress and regain the ground lost during the pandemic.
This year’s toolkit builds on the central arguments that you saw in the Global Fund Investment Case and our corresponding toolkit: “Keeping Malaria High on the Agenda.” It reinforces the incredible work from within our community, from the scientific breakthroughs and those on the horizon, with brand-new innovative tools, in addition to existing ones, and the activation of new champions, fired up youth keen to advocate, and increased country ownership.
The RBM Partnership encourages all who share our vision, of a world free from the burden of malaria, to engage with the assets below, spread them far and wide across social media, and make it known that when you fight malaria, you #FightForWhatCounts.
HOW TO USE THIS TOOLKIT
- Familiarize yourself with our key messages to share
- Study our key facts
- Watch our World Malaria Day 2022 video
- Download and share our social media assets
- Use our proposed social media posts for your Twitter, Facebook and Instagram feeds
- Check out the link to our World Malaria Day press release/s
- Explore our partner materials
OUR KEY MESSAGES
World Malaria Day, marked each year on 25 April, is an occasion for the global malaria community to come together to highlight global efforts to end malaria and the need for sustained political commitment and continued investment for malaria control and elimination.
World Malaria Day specific messages have been developed to drive actions and showcase the incredible progress that has been achieved by countries and partners around the world. This includes examples of how the community is:
- Harnessing innovation
- Advancing a robust pipeline of innovative tools
- Activating new champions
- Building stronger health systems
- Increasing disease monitoring
- Mobilizing new funding
- Increasing country ownership
- Advancing gender equality
We encourage partners to incorporate these messages in all your communications materials this World Malaria Day!
The World Malaria Day messages have been designed to complement the messaging which partners are using throughout 2022 to advocate for a fully replenished Global Fund. You can find these key messages for the Global Fund Seventh Replenishment below.
GLOBAL FUND UNIQUE IMPACT
A fully resourced Global Fund is critical to ending malaria, advancing health equity, and building resilient health systems. Since 2002, the Global Fund has saved over 44 million lives, reduced the burden of HIV/AIDS, malaria, and tuberculosis by 40%, and strengthened health systems in the world’s most vulnerable communities. We will save 20 million more lives and avert over 450 million cases or infections by reaching the Global Fund’s target of US$18 billion for the next three-year cycle.
A PRECARIOUS JUNCTURE
Today, the malaria fight is at a precarious juncture with the global malaria burden much higher than previously estimated and half the world’s population still at risk of the disease. The countries with the highest burden of malaria have the least ability to fund health services and have suffered the greatest economic impact from COVID-19. A fully replenished Global Fund will impact our ability to end these diseases, improve economic growth, and prepare for future health threats.
A SAFER WORLD
Malaria investments are a pathfinder for pandemic preparedness and response. Increased investment in the Global Fund offers one of the best opportunities we have to accelerate progress against malaria, help countries continue to build resilient and sustainable health systems, and strengthen country capacity to fight this pandemic and be prepared for the next one.
INNOVATIVE APPROACHES
Key to the Global Fund’s success is developing and implementing innovative solutions and establishing strong country partnerships to solve tough global health challenges. Innovative approaches to partnerships, financing, and catalytic investments include the rapid introduction, scale-up, and targeted delivery of new malaria interventions, improved supply chains, and stronger surveillance and lab capacity, and resulted in a 45% drop in malaria deaths. A fully replenished Global Fund would allow us to harness innovation to save more lives and maximize impact to bring the world closer to ending malaria.
A MORE EQUAL WORLD
A fully replenished Global Fund will help us get back on track to end malaria and achieve a more equitable world. The Global Fund’s malaria programs are critical to improving economic growth, advancing gender equality, expanding access to life-saving malaria health care, and ensuring people can thrive in malaria-free communities.
KEY MALARIA FACTS:
- A child dies nearly every minute from malaria.
- Malaria accounts for 1 in 12 global deaths in children under 5.
- The WHO African Region accounts for 96% of global malaria deaths and 95% of cases.
- In 2020 there were 241M malaria cases globally, a 6% increase over 2019’s 227M.
- In 2020 there were 627,000 malaria deaths globally, a 12% increase over 2019’s 558,000.
- Malaria cases in Asia Pacific have almost halved since 2010 and today there are a staggering 87% less deaths from malaria than 10 years ago.
- 2 billion people in Asia Pacific continue to remain at risk of malaria, with 90% of the case burden in just five countries - India, Papua New Guinea (PNG), Indonesia, Pakistan and Afghanistan.
- India reduced malaria cases by almost 50% from 2019 to 2020.
- China attained WHO malaria-free status in June 2021.
- The Global Fund helped scale-up malaria programming in India, proving that each dollar invested in malaria brings US$36 in return through improved health and economic activity.
- Support for malaria elimination in Asia Pacific has a return on investment of 6:1.
SINCE 2000:
- Malaria mortality rates have been cut by half, with 10.6M lives saved and 1.7B cases prevented.
- 12 countries have been certified malaria-free by WHO.
- 23 countries have reached three consecutive years of zero malaria cases.
- 26 countries have achieved fewer than 100 indigenous malaria cases.
- 40 countries have reduced malaria deaths by at least 40% since 2015.
If fully funded, between 2020-2026, the Global Fund together with partners could:
- Reduce malaria cases by 66%, from 239M to 81M.
- Increase use of long-lasting insecticidal nets in Sub Saharan Africa from 43% to 52%.
- Treat 550 million malaria cases through public sector systems between 2021 and 2026.
SOCIAL MEDIA Assets and SUGGESTED POSTS
Share our key messages and join the conversation on World Malaria Day (25th April) by using these suggested posts alongside our downloadable resources.
A series of World Malaria Day pledge cards are now available for partners to adapt and pledge their commitment to #FightForWhatCounts. Make sure to share your asset on social media!
LET'S #DRAWTHELINE AGAINST MALARIA WITH THE UNIVERSAL LANGUAGE OF THE MUUNDO
The ‘Muundo’ is a universal language made up of lines, symbols and patterns that tells the story of how we can end one of humankind’s oldest enemies… malaria. It joins people across cultures and continents, all adding our lines to a collective message against malaria.
Together we can deliver the message to world leaders in Kigali this June that we need to end this deadly disease within a generation.
DRAW THE LINE AGAINST MALARIA BY SHARING THIS ANIMATION
This #WorldMalariaDay [I am / we are / young people across Africa and around the globe are] calling on world leaders to #FightForWhatCounts ✊🏿✊🏾✊🏽 Malaria has stolen too many futures. It’s time to #DrawTheLine against malaria once and for all 🦟❌ Join the fight at zeromalaria.org
POSTS FOR TWITTER
1.
80% of malaria deaths are among African children under five.
On #WorldMalariaDay, we're calling on world leaders to take urgent action against malaria. A fully replenished @GlobalFund can help protect those most at risk from this deadly disease #FightForWhatCounts 👊🏻👊🏽👊🏿
2.
On #WorldMalariaDay, we're at a precarious juncture ⚠️
A successful @GlobalFund 7th Replenishment later this year will be the difference between winning 🏆 or losing 📈 the long-standing fight to #EndMalaria. By uniting we can reach #ZeroMalaria within a generation 🚫🦟
3.
Increased investment in malaria is a scalable, stress-tested, and cost-effective way to strengthen global health security.
If we #EndMalaria, we also build country capacity to prevent, detect, and respond to future pandemics 🦠 and create a safer, more equitable world. #WorldMalariaDay 🌍🦟
4.
In countries with malaria, it is unfair that it is the children who are the poorest who are most vulnerable 👶👧🏽👦🏿
On #WorldMalariaDay, we're demanding more investment 📈💵 to #EndMalaria and achieve a more equitable world 👐
5.
Malaria is holding back economies, communities, and families from achieving their potential. But it's women & girls who bear the brunt of this impact 👭👭🏽
By ending malaria, we will improve economic growth, advance gender equality and bend the curve on poverty 🦟🚫 #WorldMalariaDay
6.
On #WorldMalariaDay, we celebrate the commitment made to research and development, which has built the most and impressive pipeline of transformative tools to fight malaria yet 🔬💊💉
With these new tools behind us, we can reach #ZeroMalaria in a generation 🎉🏆
7.
While our robust pipeline of malaria tools 🔬💊💉 is poised to transform the fight against malaria 🦟, we must continue to #FightForWhatCounts 👊🏻👊🏽👊🏿
Listen to @TheEconomist's Babbage to hear more from experts @jennifergardy, Dr Federica Bernardini and Prof Adrian Hill https://econ.st/3Kep15s
8.
This #WorldMalariaDay 🌍🦟, @TheLancet discusses why 2022 is a year of opportunity for the fight against #malaria.
By meeting this year’s $18bn investment target for the @GlobalFund, we can harness innovation and save millions more lives from this treatable and preventable disease.
POSTS FOR FACEBOOK OR INSTAGRAM:
1.
A child dies from malaria almost every minute, despite it being a treatable and preventable disease.
The human toll of this disease is unacceptable and unjust, with 80% of annual malaria deaths being amongst African children under five 🤱🤱🏽🤱🏿
This #WorldMalariaDay, we're calling out this inequity ⚖️ and demanding fast action from our world leaders 📢 A fully replenished @GlobalFund can protect these young lives.
Let's #FightForWhatCounts 👊🏻👊🏽👊🏿
2.
On this #WorldMalariaDay, we are at a precarious juncture ⚠️
1. Deaths from malaria are at their highest for nearly a decade
2. Half of the global population is still at risk from the disease
3. The COVID-19 pandemic 🦠, humanitarian emergencies, and the rise of mosquito resistance 🦟🧬 to insecticide and antimalarial drugs 💊, all pose threats to keeping control of the disease
This year’s @TheGlobalFund 7th Replenishment ask for at least $18bn, is how we #EndMalaria. It will make the difference between winning 🏆, or losing 📉 this fight to #EndMalaria within a generation 🦟🚫
3.
In 2020, roughly 96% of malaria deaths globally were in 29 countries, with 6 countries - Nigeria 🇳🇬, DRC 🇨🇩, Uganda 🇺🇬, Mozambique 🇲🇿, Angola 🇦🇴, and Burkina Faso 🇧🇫 - accounting for just over half.
With many endemic 🦟🌍 countries on the brink of reaching #ZeroMalaria on #WorldMalariaDay let's harness innovation and all of our tools to save more lives and maximize impact to bring the world closer to ending malaria 🔬🦟🚫
4.
Malaria stands in the way of the global ambitions to achieve the #SDGs.
To #EndMalaria, we must continue:
🔵 Harnessing real-time data to scale up and optimize malaria-defeating tools.
🔵 Advancing a robust pipeline of innovative tools.
🔵 Activating new malaria community champions.
🔵 Building stronger health systems.
🔵 Increasing surveillance.
🔵 Mobilizing new funding.
🔵 Increasing country ownership of the malaria fight.
#WorldMalariaDay ➡️ https://bit.ly/3uyt99P.
5.
By reaching our goal of reducing malaria by 90% and eliminating the disease in 35 countries by 2030, we could ➡️
1️⃣ Save a further 10 million lives
2️⃣ Unlock an estimated $4 trillion USD in economic benefits, from gains in productivity and health savings
By uniting for #ZeroMalaria we can achieve a more equitable world, but only if we act now to #FightForWhatCounts 👊🏻👊🏽👊🏿and #EndMalaria within a generation 🚫🦟
6.
Investing in community health workers is vital to achieve #ZeroMalaria 0️⃣ and to fight against other health threats around the world.
For every 💲 spent fighting malaria, we get $10 in increased productivity thanks to a healthier population, a reduced health burden and more people able to go to work.
On #WorldMalariaDay, and every day, we must #FightForWhatCounts 👊🏻👊🏽👊🏿
7.
While our robust pipeline of malaria tools 🔬💊💉 is poised to transform the fight against malaria 🦟, we must continue to #FightForWhatCounts 👊🏻👊🏽👊🏿
Developing and implementing innovative solutions is key to ending malaria. By meeting this year’s @TheGlobalFund investment target of $18bn, we can harness innovation and save millions more lives from this treatable and preventable disease.
Listen to @TheEconomist Babbage podcast to hear more from the likes of Dr. Jennifer Gardy from @GatesFoundation and Dr Federica Bernardini from Target Malaria and @imperialcollegelondon ➡️ https://econ.st/3Kep15s
HASHTAGS
#WorldMalariaDay | #FightForWhatCounts | #ZeroMalaria / #ZeroPaluDisme | #EndMalaria
MEDIA PLANET
Several partners have contributed to the Malaria and NTDs campaign from Media Planet, featured online at GlobalCause.co.uk and published in The Guardian on 25 April. This World Malaria Day and beyond, partners are encouraged to explore the wide range of expert insights and share widely on social media.
All Guardian Special Insert Articles (Alpha order by submitting org)
- We must encourage national ownership and global solidarity to defeat malaria – ALMA: Executive Secretary, Joy Phumaphi ➡️ https://bit.ly/398LPpF
- We must put NTDs high on the African political agenda – ALMA: Executive Secretary, Joy Phumaphi ➡️ https://bit.ly/3OtZ6cH
- Investing in ending malaria and NTDs for a safer world – Bill & Melinda Gates Foundation: Director, NTDs Katey Einterz Owen, & Director, Malaria, Philip Welkhoff ➡️ https://bit.ly/3rKXVMa
- Taking a multisectoral approach in the fight against malaria – Catholic Relief Services: Joseph Lewinski, Multisectoral Malaria Project Lead ➡️ https://bit.ly/3EELUNr
- Institute will shine its light on disease elimination at summit – Global Institute For Disease Elimination: Simon Bland, CEO ➡️ https://bit.ly/3EBt1La
- The power of innovation: Malaria’s gamechanger – IFPMA: Executive Director, Global Health, James Anderson ➡️ https://bit.ly/3rf9MSr
- Tackling malaria and NTDs contributes to more resilient health systems – IMA World Health: Dr. Lali Chania, IMA Tanzania Country Director ➡️ https://bit.ly/3k48dmq
- The health of women and children is threatened by a treatable disease – Malaria No More UK: CEO, James Whiting ➡️ https://bit.ly/3jxu4SK
- We need to be more adaptable to control the resurgence of malaria – Medical Care Development International: Guillermo García, Senior Program Manager, Bioko Island Malaria Elimination Project, Olivier Tresor Donfack, Technical Coordinator, Bioko Island Malaria Elimination Project, Julie Niemczura, Senior Program Manager ➡️ https://bit.ly/3L8RGJF
- Invest in malaria and NTDs to fight future disease outbreaks – MMV and DNDi: Andrea Lucard, Executive Vice President of Corporate Affairs, Medicines for Malaria Venture, Michelle Childs, Head of Policy Advocacy, Drugs for Neglected Diseases initiative ➡️ https://bit.ly/3vEkpzB
- 2022: A pivotal moment for a more equal world – RBM Partnership: Interim CEO, Dr Corine Karema ➡️ https://bit.ly/3JY4zoG
- Malaria eradication requires more than magic bullet – Swiss Tropical and Public Health Institute: Head of the Health Interventions Unit and President of the Swiss Malaria Group, Professor Christian Lengeler ➡️ https://bit.ly/375QeJu
- We can end NTDs but we must show our commitment now - Uniting to Combat NTDs: Executive Director, Thoko Elphick-Pooley ➡️ https://bit.ly/376T8xB
PARTNER RESOURCES
To further support the World Malaria Day activities, check out the fantastic resources from partners across the globe, which can also be downloaded and shared across social media.
WORLD HEALTH ORGANIZATION
WHO is marking World Malaria Day 2022 under the theme: “Harness innovation to reduce the malaria disease burden and save lives.” It is calling for investments and innovation that bring new vector control approaches, diagnostics, antimalarial medicines, and other tools to speed the pace of progress against malaria.
U.S. President's Malaria Initiative
April 25th is also the day PMI will publicly release its 16th Annual Report to Congress. It invites you to join in highlighting recent successes in the fight against malaria, and in conveying the importance of protecting those hard-fought gains and sustaining malaria prevention and control activities in the context of the COVID-19 pandemic.
Credits:
ZERO MALARIA STARTS WITH ME - HAITI - UNITED TO BEAT MALARIA | BORNO STATE: NBN/SANI ADAMU MUSA - UNITED TO BEAT MALARIA | ZERO MALARIA STARTS WITH ME - ECUADOR - UNITED TO BEAT MALARIA - JAMES ROH / COTOPAXI FOUNDATION - ESTAFANIA BRAVO / NOTHING BUT NETS