"Sports at North has meant a lot to me. Through all four years of soccer and baseball I have put in a lot of time and effort to try and help my team succeed. I've learned a lot about leadership and how difficult it is through sports at North. I learned a lot about friendship and what a team means. Some of my teammates have become my best friends because of sports." - Benjamin Parks, Parkway North
About Parkway
- Over 17,600 students - one of the largest districts in West St. Louis County and Missouri
- Total population of 143,296 within the district
- 57, 892 households
-Average household income of $124,795
- Four high schools - Central, North, South, West - all are among the country’s Best High Schools by U.S. News & World Report
- Parkway covers all or parts of cities such as Ballwin, Chesterfield, Creve Coeur, Des Peres, Manchester, Maryland Heights, Town and Country, and Valley Park, as well as unincorporated west St. Louis County
- 68 square miles
Scope of reach: men and women 25-54 with school-aged children
- Access to 20,000 email addresses in the Parkway zip codes, plus 3,000 staff members
"Activities Support the Academic Mission of Schools. They are not a diversion, but rather an extension of a good educational program. Students who participate in activity programs tend to have higher grade-point averages, better attendance records, lower dropout rates and fewer discipline problems than students generally." - National Federation of State High School Associations
Activities are inherently educational. Activity programs provide valuable lessons and skills for practical situations – like teamwork, fair play, and hard work. Through participation in activity programs, students learn self-discipline, build self-confidence and develop skills to handle competitive situations. These are qualities students need if they are to become responsible adults, productive citizens and skilled professionals.
