A NEW MODEL THAT WAS LAUNCHED WITH A MODERN & IMPACTFUL CAMPAIGN. WE WORKED WITH PARISIAN ARTISTS, PARISIAN ATHLETES, PARISIAN SNKR NBHD DOORS TO CREATE A REALLY LOCAL CONNECTION. LUNAR CHARGE DEFINITELY CHARGED THE CITY…
DIGITAL CO-CREATIONS WITH 7 NBHD PARTNERS POSTED ON THEIR SOCIAL CHANNELS, BLOGS & WEBSITES. 1,4M INSTAGRAM REACH WITH THE RELEVANT AUDIENCE OF SNEAKER LOVERS. AMONG OTHERS :
WE MADE SURE THE LUNAR CHARGE WAS SEEN ON THE RIGHT FEET OF PROFILES THAT PERSONIFY THE NEW GENERATION OF INFLUENCERS
CONCERT @ ZENITH WEARING LUNARCHARGE LAUNCH EDITION. TEASING ON INSTAGRAM
PASSWORD: LC
MASSIVE POSTING ON SOCIAL CHANNELS
17 CLIPPINGS IN SELECTED PREMIUM MEDIAS THAT REACHED THE RIGHT AUDIENCE (BOTH DIGITAL & PAPER MEDIAS)
LAYVIN KURZAWA: FRENCH SOCCER ATHLETE PLAYING FOR PSG, STREET SAVVY & CONNECTED TO ENTERTAINMENT. THE BEST PLAYER TO REPRESENT PARISIAN YOUTH WAS LEVERAGED AS THE KEY AMBASSADOR OF THE CAMPAIGN.
WE WORKED WITH A PARISIAN AGENCY AND A PARISIAN STYLIST TO CRAFT AN HYPERLOCAL CAMPAIGN.
PASSWORD: LC
BIGGEST MEDIA INVESTMENT IN YEARS FOR FRANCE WITH
LEADING TO MORE THAN 42M CONSUMER CONTACTS THAT TOOK OVER THE STREETS & THE SUBWAY.
PHYSICAL CO-CREATION WITH 2 NBHD RETAILERS
Credits:
NSW NIKE FRANCE