TaylorMade Golf

Corporate Social Responsibility & Sustainability Audit

Dylan Wingrove, Cole Stormans, Terence Tanaka, Launtz Miller

Introduction

  • TaylorMade was founded by Gary Adams with a $24,000 loan
  • Leading manufacturer and seller of golf clubs, bags, and golf accessories
  • Wholly owned by Adidas Group as of 1999
  • $1.2 Billion in yearly sales
  • Innovative R7 catapulted them into prominence
  • TaylorMade employs over 2000 workers
  • Supply chain infrastructure in Asia, Mexico, and United States
  • Lean Six-Sigma / Simchi-Levi
  • Custom fitted clubs and SCM
  • NAFTA

Kevin LimbacH

  • Kevin Limbach, VP of US Operations (9 years)
  • In charge of strategy, supply chain, and directs implementation of new initiatives
  • Corporate offices in Carlsbad
  • 15 minute interview
  • Pointed us to TaylorMade - Adidas Group CSR Report
  • TaylorMade breaks their sustainability efforts down into the 4 P's
  • People, Product, Planet, Partnerships

People

  • Enhance worker's grievance system
  • Monitor and measure industry-wide workplace conditions for Health & Safety
  • 70% and up performance rating from suppliers
  • Leadership means sharing, teaching, and learning
  • Openness and Collaboration
  • End-to-End System
  • Employees are paid at least a living wage

People

  1. Expand The SMS worker hotline system in Indonesia and Vietnam
  2. Implement new safety measurements such as the Bangladesh Accord on Fire and Building Safety in the factories
  3. Report cards for all eligible business entities managing the indirect suppliers to achieve a Performance rating of 70% or higher
  4. Established standardized HR process to create efficiencies and enforce discipline

Product

PRODUCT
  • TaylorMade is phasing out Perfluorinated Compounds (PFC)
  • 90% are currently PFC free
  • Green Packaging
  • Establish full traceability of more sustainable materials
  • Reduce colors by over 50%
  • Expand sustainable materials library
"With our advanced chemical management programme, we drive innovation towards more sustainable chemistry and ensure transparency in our supply chain." - Phillip Meister, Director of Social and Environmental Affairs

AsPect allocation

This chart shows the importance of each concept of Materiality Analysis based on its importance to stakeholders as well as its influence on TaylorMade’s success

Planet

PLANET
  • Green Company Initiative (GCI)
  • 30% relative reduction in carbon emissions
  • 20% water savings/employee
  • 25% waste reduction/employee
  • 50% paper reduction/employee
  • Environmental and Social requirements of suppliers
  • Focus on worker empowerment
  • Increased focus on chemical management
  • Direct action against ocean plastic pollution

Green Planet

“The collaboration with ‘Parley for the Ocean’ will accelerate the creation of innovative products and integration of materials made of ocean plastic waste into the product offer of the TaylorMade brand as of 2016”

Partnerships

Partnerships
  • Partnerships are crucial to TaylorMade's success
  • Sustainable Apparel Coalition (SAC)
  • Fair Labor Association
  • Grey Water Recycling
  • Blue Sign Chemical Technologies
  • Institute of Public and Environmental Affairs (IPE)
  • Bangladesh Accord

Partnership GoalS

  • Engage with Zero Discharge of Hazardous Chemicals (ZDHC), SAC and other industry partners to strengthen input chemical management
  • Greater disclosure in the supply chain
  • Improve lowest performing (1E) facilities by one level

Conclusion

Conclusion

People
Product
Planet
Partnership
Thank You
Created with images by NASA Goddard Photo and Video - "Earth from Space" • NASA Goddard Photo and Video - "Full Disk view of Earth Captures Oklahoma Tornado" • NASA Goddard Photo and Video - "Herbal Earth - Western Hemisphere"

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