TaylorMade Golf
Corporate Social Responsibility & Sustainability Audit
Dylan Wingrove, Cole Stormans, Terence Tanaka, Launtz Miller
Introduction
- TaylorMade was founded by Gary Adams with a $24,000 loan
- Leading manufacturer and seller of golf clubs, bags, and golf accessories
- Wholly owned by Adidas Group as of 1999
- $1.2 Billion in yearly sales
- Innovative R7 catapulted them into prominence
- TaylorMade employs over 2000 workers
- Supply chain infrastructure in Asia, Mexico, and United States
- Lean Six-Sigma / Simchi-Levi
- Custom fitted clubs and SCM
- NAFTA
Kevin LimbacH
- Kevin Limbach, VP of US Operations (9 years)
- In charge of strategy, supply chain, and directs implementation of new initiatives
- Corporate offices in Carlsbad
- 15 minute interview
- Pointed us to TaylorMade - Adidas Group CSR Report
- TaylorMade breaks their sustainability efforts down into the 4 P's
- People, Product, Planet, Partnerships
People
- Enhance worker's grievance system
- Monitor and measure industry-wide workplace conditions for Health & Safety
- 70% and up performance rating from suppliers
- Leadership means sharing, teaching, and learning
- Openness and Collaboration
- End-to-End System
- Employees are paid at least a living wage
People
- Expand The SMS worker hotline system in Indonesia and Vietnam
- Implement new safety measurements such as the Bangladesh Accord on Fire and Building Safety in the factories
- Report cards for all eligible business entities managing the indirect suppliers to achieve a Performance rating of 70% or higher
- Established standardized HR process to create efficiencies and enforce discipline
Product
PRODUCT
- TaylorMade is phasing out Perfluorinated Compounds (PFC)
- 90% are currently PFC free
- Green Packaging
- Establish full traceability of more sustainable materials
- Reduce colors by over 50%
- Expand sustainable materials library
"With our advanced chemical management programme, we drive innovation towards more sustainable chemistry and ensure transparency in our supply chain." - Phillip Meister, Director of Social and Environmental Affairs
AsPect allocation
This chart shows the importance of each concept of Materiality Analysis based on its importance to stakeholders as well as its influence on TaylorMade’s success
Planet
PLANET
- Green Company Initiative (GCI)
- 30% relative reduction in carbon emissions
- 20% water savings/employee
- 25% waste reduction/employee
- 50% paper reduction/employee
- Environmental and Social requirements of suppliers
- Focus on worker empowerment
- Increased focus on chemical management
- Direct action against ocean plastic pollution
Green Planet
“The collaboration with ‘Parley for the Ocean’ will accelerate the creation of innovative products and integration of materials made of ocean plastic waste into the product offer of the TaylorMade brand as of 2016”
Partnerships
Partnerships
- Partnerships are crucial to TaylorMade's success
- Sustainable Apparel Coalition (SAC)
- Fair Labor Association
- Grey Water Recycling
- Blue Sign Chemical Technologies
- Institute of Public and Environmental Affairs (IPE)
- Bangladesh Accord
Partnership GoalS
- Engage with Zero Discharge of Hazardous Chemicals (ZDHC), SAC and other industry partners to strengthen input chemical management
- Greater disclosure in the supply chain
- Improve lowest performing (1E) facilities by one level
Conclusion
Conclusion
People
Product
Planet
Partnership
Thank You
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