Week 1
On Monday, we had a meeting with our client and discussed the brief with them and how they want us to complete it. To start off, I deconstructed the brief and decided how I was going to approach it. I decided that I am going to make an educational short film/ documentary to help people understand the food bank's work and the cost of living crisis.
On Wednesday, we split into groups and went and took pictures at town park. I learnt the difference between different shots and managed to identify them in order to benefit me with my Foodbank project. It will also benefit me in my future as I would like to become a photographer/ videographer so this helps me practice my camera angles.
Week 2
This week we got to do some practical work and managed to film our own advertisement. This turned out great and helped me work on my filming skills. This will have a great impact on my project as I have managed to work as a team with people I don't know too well and I have learned a lot to do with editing, filming and overall production.
Week 3
This week it was the Queen's funeral so we didn't have college on Monday. We returned to college on Wednesday and briefly went through semiotics. Semiotics is symbolism and signs in society and how specific stimuli can be interpreted in certain ways by different societies. It is interpreting what the stimuli stands for to the specific audience. We starting watching TV adverts and discussing what the images symbolise to the audience and how it makes us feel as viewers. Unfortunately, I was not in on Thursday or Friday as I was really ill. This did not make it hard for me though as I came in and still managed to do the work without help as I have studied semiotics before.
Week 4
This week we got into groups and conducted primary research. We spent a day doing vox pops, surveys and a podcast (focus groups). This was very effective in gaining primary research as we got to understand the public's views and stigma surrounding the food bank. I learned that people didn't.t actually understand how the system worked and had a lot of incorrect views surrounding it. This will help benefit our project as we can use this to educate people fully and understand the reality of what the volunteers do. During this week I learned how to communicate with members of the public and also improved on my filming skills during the Vox pops. The only problems that we faced were the fact that not everyone wants to be interviewed and it was quite hard to just approach random members of the public.
Week 5
The primary research that we conducted last week helped greatly this week as we started to plan our promotional campaign for the food bank. I conducted my secondary research by collecting information from the Trussell Trust website about their aims. I learned how to properly conduct both primary and secondary research in order to get the information I need for a successful outcome in my project. Our pitch went very well and I think our idea about using a child to make it more appealing to the audience, however, hardshell adverts are really hard to make and are very common for clients like this. I am happy with my job role as director as it throws me straight in the deepend and it will help me with my leadership skills.
Weeks 6-8
It has been very difficult this week as I have had to change groups multiple times. However, I have been given the new role of PR which doesn't seem too hard at all. Straight away we have all worked very well as a team and I have made two social media accounts for our group. I have been quite ill as well so I haven't really been in to help with pre-production and the campaign but I have given my input from home and hope it is used. I have been struggling to catch up, however, 8will hopefully have everything finished by the deadline.
We have finished the final product for the brief and received feedback today from the client. Overall, the feedback was great and we didn't have to change that much, however, our final product is now so much better and we can't wait for them to see it.
Credits:
Created with an image by monticellllo - "Assorted food products on kitchen table"