Why our portfolios are superior.
We view content in a variety of ways and we do it on our own terms.
Sometimes we dedicate our full attention. Sometimes we multi-task. Other times we view casually while relaxing or waiting for a meeting. Some content demands our full attention or that we be in a specific location. Think of that stack of vendor catalogs kept at your office. They aren't convenient.
When content isn't convenient, we delay viewing it until later, lose it in the pile, or move on all together. We're busy and so are your clients.