Table of Contents
- Optivate Capabilities
- Our Partners
- Programmatic Advertising
- Digital Shopper Marketing (Device ID)
- Media-To-Shelf
- Local and National Media Buying
- Social Media Management & PAID Social Media Campaigns
- Comprehensive Social Media Reporting
- Animation/HTML 5 Ad Designs
- Elevating Consumer and Brand Interaction
- Mobile Scratcher Sweepstakes
- OOH/DOOH
- Custom Microsites
- Sweepstakes + Fulfillment Management
- POS
A FEW OF OUR PARTNERS
PROGRAMMATIC ADVERTISING
With Optivate's programmatic ad services, you define the target and we'll deliver your brand campaign to your target profiles' phone, desktop, connected TV, or tablet.
Display
Device ID
Video
Search Retargeting
IP Targeting
Email Marketing
Cannabis Programmatic Advertising
OTT
CTV
WHAT IS DEVICE ID?
Device ID is a technology used to build a custom-audience based on where individuals have physically been in the past or are currently located in real time.
- Devices are captured from physical locations.
- These lists can include: Retail stores, competitors, stadiums, city blocks, or even counties or states.
- We capture devices that are running apps with location services enabled.
Once Optivate has this audience we have the ability to serve these ads on:
- Social Media Platforms
- In-App and/or Web-Based (Fully Customizable)
- Programmatically through any top ComScore websites
- We ensure your ads are being seen wherever your audience is consuming content
DEVICE ID BEHAVIORAL SEGMENTING
Optivate can also layer in behavioral and contextual targeting on top of the custom-audience in order to make your marketing dollars even more laser focused, which many competitors cannot.
- Cross-Device Targeting (i.e. laptops, tablets, desktops)
- Layer in demographic, behavioral and contextual targeting (i.e. Affinity for Premium Spirits, Multicultural, HHI 100k+)
During and after the campaign, Optivate has the ability to show actual door pulls or as we like to call it “Clicks to Bricks”.
- Control vs. Exposed (Identifying what devices were exposed to your ad campaign)
- Foot Traffic Attribution Reporting (Identifying how many consumers were exposed to your ad campaign and were later found at the Point of Interest)
MEDIA-TO-SHELF EXAMPLE
PAID MEDIA AND SOCIAL MEDIA MANAGEMENT
BRING YOUR STATIC CREATIVE & POS TO LIFE WITH ANIMATION
ELEVATING CONSUMER AND BRAND INTERACTION
Optivate offers customized engagement tools to help elevate brand-building.
MOBILE SCRATCHER SWEEPSTAKES
Reyka Snowboard Mobile Scratcher Example
Our mobile scratcher program provides a modern, digital twist on traditional scratcher cards.
*Mobile scratcher sweepstakes see an 8x stronger response rate compared to Text-to-Win.
Customized fields allow brands to capture various data points on participating consumers
OOH & DOOH
Optivate Agency provides access to premium OOH and DOOH inventory across the US.
In addition to OOH, we can also execute wild postings and wall murals.
CUSTOM MICROSITES & REGIONAL PRODUCT LOCATERS
SWEEPSTAKES MANAGEMENT
Optivate offers end-to-end sweepstakes management providing a seamless approach for your promotional needs.
- Entry Platforms: Microsites, Form Fills, Social Media, Mobile Scratchers, Gamification, and more!
- Official Rules
- Fulfillment
- Eligibility & Travel Waivers
- 1099 Generation
- Data Capture
Credits:
Created with images by Q.U.I - "Bar" • John Baker - "You Are Here" • Alex Perez - "Old Brand." • Zan - "untitled image" • Anthony Rosset - "The most crowded place in the City - Times Square" • Marcela Laskoski - "DJ at work" • Stéphan Valentin - "Neon Drinks in Madrid" • hrui - "bridge at night" • Alev Takil - "A waiter serving a glass of cocktail with a mountain view in the background" • Kelsey Chance - "untitled image" • Edi Libedinsky - "Bar"