Brand: billie

Audience: Anyone who identifies as a woman! Women that want to shave, once a year or every day. Billie as a brand caters to young adult women, empowering them to shave when they want to, if they want to, without paying the “pink tax” for a razor.

Main Goal: To draw the attention of women who want to shave with bright vibrant images and empowering content that makes them proud of their body hair, whether it is still on their body or down the drain.

Objective: The overall goal of this content is to create traffic on their instagram site and ultimately lead to people purchasing billie products.

Consumer journey: Person sees a billie ad on their Instagram and it causes interest in the brand based on the vibrant images and strong inclusive messages. They then navigate to the instagram page to view other content and click the link in the bio to visit the website. They see budget friendly prices on reusable razors and accessories and decide to ditch their disposable razors and join the billie brand!

Measuring success: Monitoring sales after the campaign/ads are launched, monitoring traffic on the billie instagram site and website.