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Exam Preparation Guide: Campaign Classic - Certified Expert and Master Renewal AD5-E823

Introduction

The Adobe Campaign Classic Renewal exam guide for Certified Expert and Master provides current Campaign Classic Developers, Business Practitioners and Architects with information they need to prepare for the renewal exam.

Adobe certifications expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.

IMPORTANT: You will only need to pass this one exam in order to renew all of your expert and master level Campaign Classic certifications.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.

Intended Audience

This exam is designed for individuals who are currently certified and performing or have previous work experience with the job responsibilities of a Campaign Classic Developer, Business Practitioner or Architect.

Aside from their current Campaign certifications, the candidate has continued their work experience in implementing Campaign and keeps up to date with changes in Campaign and the Adobe Experience Cloud solutions in the areas of installation and system configuration, customization, data architecture, and campaign, workflow, delivery, and reporting.

Exam Information

  • Exam number: AD5-E823
  • Exam name: Adobe Campaign Classic Renewal Exam
  • Certificate level: applies to Certified Expert and Certified Master (pass this one renewal exam to renew all your Campaign certifications at the expert and master level)
  • Prerequisite: current (not expired) Adobe Campaign Classic Expert and/or Master certification
  • Status: Live
  • Available languages: English
  • Number of questions: 55
  • Formats: Multiple choice and multiple select
  • Duration: 110 minutes
  • Delivery: On demand
  • Passing mark: 41 of 55, or 75%
  • Price: FREE

Note: This exam is open book and unproctored. You may take the exam up to three times. If you fail to receive 75% after three attempts, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

Schedule your exam: click this button and select Renew Your Certification in the upper right corner.

Exam Objectives and Scope

Section 1: Installation and System Configuration

Section 1: Installation and System Configuration

  • Given a scenario, determine which options should be used (i.e., moving things from stage to production)
  • Ability to use Packages to migrate between instances
  • Explain how deployment Wizard settings impact deliverability
  • Outline the underlying infrastructure of the hosting model available for Adobe Campaign Classic v8
  • Describe commonly used OOTB functions
  • Explain integration with other Adobe Experience Cloud products
  • Explain integration using standard external accounts

Section 2: Customization

  • Describe best practices for using SQL functions in Adobe Campaign
  • Describe best practices for developing with JavaScript in Adobe Campaign
  • Given a set of requirements, apply best practices around a data model
  • Describe the requirements and processes for access management
  • Describe folder structure management

Section 3: Data Architecture

  • Identify the data storage differences in v8
  • Identify the built-in workflows that synchronize local data to Snowflake
  • Explain when to use staging tables vs direct writes to Snowflake
  • Identify the new API commands in Batch processing and when/how to use
  • Given a scenario, explain how to create custom schemas (how to use other schemas as template, sys filters, locking down data, links)
  • Explain the integration between different solutions and Campaign such as Adobe Experience Platform and Journey Optimizer

Section 4: Campaign, Workflow, Delivery, and Reporting

  • Apply best practices to build a campaign
  • Given a scenario, analyze workflow errors
  • Given a scenario, analyze delivery errors around target mapping
  • Describe workflow practices that have a negative impact on performance
  • Given a use case, recommend targeting workflow design
  • Apply delivery and approval settings
  • Given a scenario, determine the appropriate report(s) to generate
  • Given a scenario, select the best approach to integrate with external data sources
  • Apply data integration techniques within a workflow
  • Describe functionality in the workflow activity palette
  • Troubleshoot or configure an instance using Control Panel

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful on-the-job experience are critical to providing you with the repository needed to pass the exam.

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update January 2023.

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